Traditional Culture Encyclopedia - Hotel accommodation - From the perspective of market segmentation, this paper analyzes the reasons for the low occupancy rate of weekend rooms.

From the perspective of market segmentation, this paper analyzes the reasons for the low occupancy rate of weekend rooms.

The target market of the hotel must rely on the local market, and the mainstream of consumption is local customers. Hotels should base themselves on the local market and then radiate to other places. The main target market of the hotel is Lingling District, and the auxiliary market is surrounding counties. It is suggested that the hotel's sales target market is: local enterprises and institutions, large and medium-sized enterprises, businessmen from other places who come to Lingling, enterprises and business people who have business dealings with Lingling. 1, target market analysis 1), target customer group description