Summer tourism "heat wave" impacts the survival of related companies.

With the arrival of the peak of summer passenger flow, many scenic spots and tourism platforms promote the recovery of tourism by increasing product research and development, preferential promotion and other measures. Many tourism listed companies are adjusting their thinking, seeking innovation and change, and providing more abundant tourism products for tourists.

Summer tourism encounters heat wave.

Ctrip's recently released summer tourism trend report shows that as of July 12, the total number of orders for booking summer tourism products through Ctrip in the past half month has increased by more than 9 times.

In Zhangjiajie, Hunan Province, the folk drama "Zhangjiajie Charm Xiangxi" ignited the local tourism night economy. The drama has received nearly180,000 people since it was launched on June 4th. Since July, the number of tourists in Emei Mountain Scenic Area in Sichuan has been maintained at around 20,000 per day, and it has reached nearly 30,000 per day on weekends. Summer vacation is driving the rapid recovery of Emei Mountain tourism market.

This year's summer vacation craze also presents many new features. First, there are more and more quick decisions. The verification data of Zhu Fei 6 18 promotion show that more and more consumers quickly book their trips after hoarding hotel packages, and the verification cycle of consumers is further shortened. Among them, users who make an appointment to travel 3 to 7 days in advance account for the highest proportion, followed by 7 days to 15 days.

Summer vacation is the peak season of traditional tourism, but at present, domestic long-distance tourism has entered the peak booking period. Xie Xiaoqing, a senior researcher at Ctrip Research Institute, said that the orders for summer air tickets and package tours increased by more than 100% month-on-month. Judging from the air ticket booking data of Feizhu in the past week, Chengdu, Guangzhou, Hangzhou, Xi 'an and other cities have become popular destinations for long-distance travel.

Secondly, this year's high temperature weather makes summer vacation the core appeal of tourists. Wu Ruoshan, a special researcher at the Tourism Research Center of China Academy of Social Sciences and president of the New Era Cultural Tourism Research Institute, said that seashores, islands, mountains and grasslands are the main choices for summer vacation. This summer, tourists' willingness to travel in the summer market continued to rise, and the travel radius continued to expand. According to the data of Flying Pig Platform, the air ticket bookings from Hangzhou to Hainan increased by 37% in the last two weeks, followed by Wuhan and Changsha.

In addition, the social graduation tour is still hot. According to the data of donkey mother, traveling with classmates and friends is the mainstream of graduation season tourism, accounting for as high as 70%. Since June, product consultation and booking of labels such as barbecue esports rooms with board games have increased.

Enterprises seek new ways to play.

In the first half of this year, the performance of tourism listed companies was generally sluggish. CYTS said that according to the preliminary calculation of the company's financial department, the estimated loss in the first half of the year was 204 million yuan, and the net profit loss after deducting non-profit was about 2140,000 yuan. The pre-loss of Huangshan tourism in the first half of the year was 654.38+0.5 billion yuan to 265.438+0.5 billion yuan.

Seeking innovation and change has become a trend. A travel blogger told reporters that with the rise of the media era, the logic of social+tourism is changing the traditional tourism model. Now the scenic spot also needs to socialize and interact with the public.

Many old scenic spots also try to strengthen the interaction with young people with a younger and friendlier look. On July 19, Huangshan Tourism Life released a short video, in which Zhang Dehui, the chairman of the company, dressed in ancient costume, warmed up for the live broadcast of the trip through ancient and modern Huangshan that night.

In recent years, Huangshan tourism has changed the concept of relying on mountains to eat mountains. On the basis of traditional scenic spots, ropeways, hotels, travel agencies, Anhui cuisine catering and other sectors, a number of businesses such as tourism+fund tourism+catering tourism+new retail have been cultivated and hatched.

Another theme park that used to rely on the ticket economy for a living is also adjusting its thinking and trying to introduce IP to empower secondary consumption. On July 24th, the Altman Theme Entertainment Zone, which settled in Shanghai Haichang Ocean Park, was put into trial operation. Tourism products with Altman elements, such as Altman Theme Pavilion, Altman Electronic Music Plaza and Altman Energy Station, have appeared simultaneously, and Altman theme hotels will soon enter the market.

The domestic theme park industry pattern is being reshaped, and it is gradually changing from a single amusement park to a comprehensive holiday and diversified business ecology. Zhang Qi, deputy director of Shanghai Cultural Tourism Bureau, believes that the introduction of Altman IP will become a new starting point for Haichang Ocean Park. According to reports, Haichang Ocean Park has launched a variety of theme park products, such as equipment amusement park to explore the kingdom, theme entertainment block Sanya Haichang dream ocean city that never sleeps. In the future, Haichang Ocean Park will actively cooperate with the world's influential classic IP and learn from the mature experience of excellent IP. Zhang Jianbin, CEO of Haichang Ocean Park, said.

In the future, new forms including digital travel will also bring more products to the travel industry. An entrepreneur who is engaged in cultural tourism meta-universe believes that strengthening the export of cultural products may bring more new growth points to the industry.

Policies help attract customers.

The reporter noted that through the linkage and concentrated efforts of provinces, cities (states) and counties, many places have shown strong confidence and kinetic energy in activating the consumer market. According to statistics, since the beginning of this year, more than 20 destination governments have reached cooperation with Ctrip to benefit the people's consumption subsidies, and the cumulative subsidy scale has exceeded 300 million yuan. It is estimated that the consumption of direct tourism market will exceed 654.38 billion yuan.

Cultural tourism coupons are helpful to stimulate tourism consumption demand, boost tourism merchants' income, and revitalize the business kinetic energy of cultural tourism enterprises, thus realizing the dual-track recovery of tourism supply side and demand side. The relevant person in charge of the Strategic Research Center of Ctrip Research Institute said that judging from the recent effect of Ctrip's cooperation in distributing cultural tourism consumption subsidies, the overall pulling effect of coupons in some destinations on local tourism consumption has reached 1: 10.

It is understood that there are 2 19 projects directly supported by provincial departments in Zhangjiajie, which is assisted by Hunan Province, and 45 projects will be completed before the end of August. From June to June this year, the total number of tourists in this city was 3 1.0438 million, which was 9 1.58% of the same period in 20 19.

Since June, Changbai Mountain Protection Development Zone has seized the opportunity of Jilin Province's resumption of inter-provincial tourism and the arrival of summer vacation in domestic universities, primary schools and secondary schools, and launched marketing promotion in Changchun, Harbin, Shenyang and other cities, with online and offline linkage to quickly restore the tourism market. Since July 1, Changbai Mountain has received more than 300,000 tourists. Among them, July 23rd received 3 1 1,000 tourists a day.

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