Microenvironment Analysis of Lihua Hotel

Micro-marketing environment is the power and factor that directly restricts and affects the marketing activities of enterprises. Enterprises must analyze microenvironment marketing.

The purpose of analyzing the micro-marketing environment is to better coordinate the relationship between enterprises and these related groups and promote the realization of enterprise marketing goals.

Micro-marketing environment mainly includes:

1, supplier

2. Departments within the enterprise

3. Marketing intermediary

4. Customers

5. People

6. competitors