Guo Jiafu, "King of Foot Bath": Spend 60 million yuan to buy a house for employees, and employees will raise funds to repay after bankruptcy.

As the saying goes, "360 lines, each doing its own thing" can make the humble profession in the eyes of the public to the extreme, which is also a skill.

For example, Guo Jiafu, a Chongqing businessman who was once in the limelight, discovered the industry of "foot bath", which has always been treated with colored glasses.

His "Jiafufuqiao" series of foot bath shops once had more than 600 stores all over the country and trained tens of thousands of foot bath technicians. And he himself, worth 21800 million, is a business legend.

However, the good times did not last long. A wrong decision pushed Guo Jiafu, whose foundation was unstable, into the abyss. The "Foot Bath Empire" he built by himself fell apart in just a few years.

Everything is back to the original point, he dragged his sick body, started again, and embarked on a broad business road with a heavy burden.

This is a story of a grassroots businessman who struggled with his fate with his life's efforts.

From 65438 to 0969, Guo Jiafu was born in a poor family in Jiangjin, Chongqing. There are even four brothers in his family, and he is the youngest, because all his brothers call him "Old Four".

As the saying goes, "Little boy, starve to death", in those days, the four brothers were not so easy to feed. Therefore, Guo Jiafu began to be independent very early.

Like raising pigs and farming, Guo Jiafu has done what rural children have done. Not only that, he also helps his parents do business, selling breakfast, popsicles and leather shoes. In short, he sells anything that makes money.

Guo Jiafu accumulated valuable business experience during his small business. Moreover, he is generous in nature and almost responsive to other people's troubles, so his popularity is quite good and he gradually gets the title of "Four Brothers".

In 1980s, emerging coastal cities like Guangzhou began to enjoy a relaxing service-foot bath. Guo Jiafu, who was still young at that time, left his hometown and used to learn this craft.

Because he has practiced some superficial kung fu since childhood and has an understanding of human acupoints, Guo Jiafu's craftsmanship soon became a master, not losing those old masters who have been for many years.

Foot bath was not popular at that time, and there was no such industry in inland areas. Guo Jiafu keenly smelled the business opportunities, and the idea of opening his own shop became stronger and stronger with his long-term skills.

1998, Guo Jiafu returned to his hometown, and the four brothers raised 30,000 yuan to open a foot bath shop in the suburbs of Chongqing, named "Fuqiao" foot bath shop.

At first, the store was only 60 square meters, which was only enough for four small beds, and there was no business. In summer, I was too poor to buy an electric fan. When the guests come, we can only ask a few brothers to pick up the cattail leaf fan and fan the guests with a fan.

Because of its excellent technology and good service attitude, Fuqiao Foot Bath Shop soon became a minor celebrity with more and more repeat customers. In just half a year, the foot bath shop turned from a loss to a profit and made progress every day.

The following year, the first 200-square-meter Shapingba branch of Fuqiao was born. Subsequently, several brothers copied this model, and branches blossomed everywhere in Chongqing.

In just a few years, Fuqiao Foot Bath Shop is like weeds in early spring, with more than 50 branches all over the country.

Not only that, the Guo brothers also opened a training school, with Guo Jiafu as the "head coach" to train technicians for their stores.

The cake is getting bigger and bigger, but there is a contradiction between Guo Jiafu and his sister-in-law Hu, two core figures of Fuqiao Foot Bath. Because Guo Jiafu insisted on "blitzkrieg", he wanted to occupy the national foot bath market as soon as possible. Hu, on the other hand, should take the store in his hand first, so as to move step by step and eat away at the foot bath market.

Because of the opposite business philosophy, Guo Jiafu left Fuqiao Foot Bath in 2004 and started his own brand foot bath series of "Jiafufuqiao".

After the separation, Guo Jiafu's self-created "rich family and overseas Chinese" is a concentrated statement, and his ambition to seize the market can no longer be limited.

By joining chain stores, he soon set up more than 600 stores all over the country. Nearly 200 of them are directly operated stores, and the remaining 400 are franchise stores.

For a time, Jiafufuqiao Foot Bath Shop became a golden signboard in the foot bath industry. Franchisees not only need to pay millions of sky-high joining fees at one time, but also need to pay 3%-6% of turnover as management fees every month.

For a time, Guo Jiafu's strength expanded to the extreme, and his cash in hand was as high as several hundred million.

Guo Jiafu once boasted: Although my total assets are not ranked first, I can rank among the top ten in Chongqing in terms of real money!

Actually, it's true. In 2009, Guo Jiafu's net worth reached an astonishing 21800 million. The annual turnover of his Fufuqiao chain store is 65.438+0.3 billion.

This grassroots Chongqing businessman has made the humble foot bath a scale of 10 billion and become a veritable "foot bath king".

Guo Jiafu's success lies not only in his innovative way of joining the chain, but also in his generous conditions for employees.

From his requirements for all chain stores, we can get a preliminary understanding of his personality. He stipulated that all employees should work harder and get more; The longer the length of service, the more subsidies; Reimbursement of food, clothing, housing and daily necessities; Pay bonuses of different amounts according to performance, ranging from 20,000 to 65,438+10,000; When life encounters major difficulties, the company will give subsidies; During the illness, the company gives subsidies; The company purchases medical and personal insurance; Middle managers are selected from basic employees without discrimination.

Guo Jiafu, who was born in poverty, knows that employees who are willing to learn foot bath will not have good family conditions. Taking care of others, he gives employees a bright future.

To say these regulations, few private enterprises can do it today. But in those days, Guo Jiafu was so generous to his employees.

The most famous thing is that Guo Jiafuhao spent more than 60 million yuan and paid the down payment of Jiangjingfang to more than 430 employees. I also gave 13 executives a Porsche, each of which was 1 tens of thousands.

In those years, people around Guo Jiafu earned a lot of money, and more than a dozen executives were worth more than 10 million each.

Courage and generosity are all employees' first impressions of Guo Jiafu. Therefore, employees don't call him the boss, but more admire him as the fourth brother.

It may be because Guo Jiafu himself is dissatisfied with the prejudice of the foot bath industry, so he deliberately "shows off his wealth" in such a high-profile way, just to let everyone know that even if he washes his feet, he can buy a house and a car in the city.

It is this kind of face-saving character that made Guo Jiafu come to rolling in the deep later.

As early as 2007, the ambitious Guo Jiafu had revealed the idea of listing. At that time, there was a manager around Guo Jiafu who had been urging Guo Jiafu to contact the venture capital industry. Guo Jiafu listened to rumors and went further and further on the road to listing.

In order to create momentum for listing, Guo Jiafu opened eight diamond direct sales stores and took the luxury route to enhance the popularity of his brand.

But foot bath is a sinking industry, and Guo Jiafu's "encouraging seedlings" also made him lose money. Diamond direct stores closed down one after another, and the construction cost alone lost 200 million yuan. Together with the later maintenance, the failed investment lost more than 300 million yuan.

Guo jiafu is not willing to fail. In 2008, he returned to his hometown of Jiangjin and spent 380 million yuan to plan a luxury five-star hotel, also for listing.

Unexpectedly, the subsequent capital demand far exceeded the estimated price, the bank was not optimistic about the project locking funds, Guo Jiafu's capital chain was broken, and he had to borrow usury from the private sector, and the light interest had to pay10.7 billion yuan.

When funds were tight, Guo Jiafu misappropriated the expenses of the new franchise chain, which led to dissatisfaction with his franchise stores and smashed the gold-lettered signboard on which he relied for a living.

Old sin makes new shame.

Because of the lack of new capital injection, Fuqiao, an unstable foot bath chain empire, soon fell apart. Guo Jiafu is in deep debt crisis. It is said that at the peak, it owed 65.438+0.3 billion foreign debts.

Guo Jiafu sold 200 direct stores in a hurry, and hundreds of chain stores also withdrew collectively. Guo Jiafu disappeared and never appeared in public view again.

No one expected that Guo Jiafu, a former tycoon, would be widely concerned because he had no money to see a doctor.

On 20 18, Guo Jiafu's wife posted a message on Yi Fund asking for help, claiming that Guo Jiafu had been hospitalized eight times before and after the end of liver cirrhosis, leaving only 15000 yuan at home. He wants to raise/kloc-0 million yuan for liver replacement surgery.

Fortunately, the story of the white-eyed wolf did not reappear on TV. Guo Jiafu's employees passed on word of mouth and soon spread the news of the death of the fourth brother.

Their generosity quickly filled the gap of 6.5438+0 million. Many people leave messages encouraging: Brother Four is a good man and never thinks for himself. This time, he must refuel and tide over the difficulties.

On the 24-hour hard sleeper to Guangzhou, Guo Jiafu looked at the text messages one by one, and before he knew it, he was in tears.

The operation was successful and Guo Jiafu appeared again. Although he has lost a lot of weight, he is still full of energy.

He joined hands with his sister-in-law Hu and stood with his brother, hoping to make a turnaround.

Guo Jiafu once said: I am not a businessman in the strict sense. I don't understand the secret of businessmen making money.

Among so many magical comeback stories, I believe that the name Guo Jiafu is what everyone wants most.