How to market hotels?

First of all, if you want to determine the purpose of marketing, you must figure out why you want to do it, whether you want to improve the customer experience, increase the occupancy rate or collect money. The specific ideas are as follows:

1. The essence of marketing is service experience. Without a good service experience, doing any marketing can't solve the problem, or doing marketing activities, and there is no result.

2. If you just want to improve the customer experience, you should do a good job in service management, hotel management and service in advance, then launch activities and preferential activities, and design various customer experience activities from the beginning.

3. If you want to improve the occupancy rate, you should mainly work hard on membership and stored value, and do a good job in member experience service and stored value scheme. By designing an activity to carry out various drainage, more customers can experience it because of the activity, and then store the value, which can more effectively lock customers and improve the occupancy rate.

4. If you want to collect money through activities, you must make great efforts to drain, intercept, run water and collect money. By designing the overall marketing model and evaluating the comprehensive factors of the hotel, you should plan the hotel activities through altruistic thinking.

I have been studying the new hotel model here, hoping to help you!