Isn't culture and business antagonistic?

"Shang" and "Wen" are different from ancient times to the present. The lofty and pretentious nature of "Wen" can never be confused with the philistine and cynicism of businessmen. However, what doesn't make sense, as long as you have an innovative mind.

In Singapore, a Nanyang island country, there is a rich man who is proficient in business, loves literature and art, and writes books and talks about things. He integrated culture into business, and his restaurant was full of China culture. He is Mr. Zhou Yingnan, a famous Singaporean Chinese entrepreneur and writer who combines business and literature.

Zhou Yingnan has opened eight high-end restaurants in Singapore, and each restaurant has a beautiful name: Happy Forever Restaurant, Louwailou Restaurant, Xiangyuan Restaurant, Bai Le Restaurant, Fiona Fang Restaurant, Lingzhi Vegetarian Restaurant, Mingzhu Restaurant and Le Tong Restaurant. Mr. Zhou's eight hotels are famous not only in Singapore, but also in Malaysia and Indonesia. Mr. Zhou was honored as a traveler with his unique management style, and became the president of Singapore Catering Association and the vice president of the World Chinese Cuisine Federation.

Zhou Yingnan's catering business is purely accidental. He has co-founded a number of factories with friends, such as a cotton mill, a vegetable oil refinery, a knitting mill, a bleaching and dyeing factory, and is ready to show his talents in industrial enterprises. He only runs a restaurant for friends and relatives to get together, and there is a good place to drink and recite poems. I didn't expect it was difficult to set up a factory in Singapore, but the restaurant business was booming, so he sold most of the shares in the factory and took out the funds to open it. Because he followed the market and finally succeeded.

It is his nature to love literature and art. He is brilliant and free in writing, especially in prose. Every article is full of life breath and rich feelings. He has published a collection of personal essays, "Spring Festival Nights", which caused a sensation in the international literary and art circles. Later, he published Selected Works of Yingnan, which once again aroused strong repercussions. Lin Maoyi said in the article: "Mr. Zhou's poems and essays are all written by emotion, coupled with appropriate rendering and lyrical narration, drizzling and affectionate, which makes people feel like they are stepping into the environment."

Because he integrated his love of literature into the construction of restaurants, no matter which restaurant Mr. Zhou runs, people can see the embodiment of China culture. He combines China culture, China cuisine and cooking techniques, and every restaurant is full of strong China cultural atmosphere. Le Tong Shark's Fin Restaurant, Fiona Fang Restaurant and Louwailou Restaurant all display the works of outstanding painters from southern and northern China. They are dazzling, which makes people feel like entering an art exhibition as soon as they enter the restaurant, and makes you feel relaxed and happy.

Le Tong Shark's Fin Restaurant is located on the banks of the Singapore River, with golden tiles on the exterior wall. It is a very famous high-end restaurant in Singapore and is famous for cooking shark's fin.

Mr. Zhou hosted a "Red Mansion Banquet" in the shark's fin restaurant, which was displayed by Xiyuan Hotel in Yangzhou. Present at the banquet were China redology experts and the main actors of the TV series A Dream of Red Mansions. As a result, a dream of red mansions fever has set off in Southeast Asia. In order to promote the cultural exchange between China and Singapore, he participated in the planning and sponsored the China Dream of Red Mansions Culture and Art Exhibition held in Singapore. In the exhibition hall of Singapore World Trade Center, a grand view garden was built, with white walls and tiles, and the rockery in the garden was vivid, making visitors feel as if they were there. The main actors in China TV series A Dream of Red Mansions are Yuan and Yuan of Xiaoxiang Pavilion.

..................................................................................................................................................................................'s "Dream of Red Mansions" fever has set off a small climax. The School of Literature and Social Sciences of the National University of Singapore and the Chinese Department jointly hosted the "Dream of Red Mansions Seminar". Chinese newspapers Lianhe Zaobao, Lianhe Evening News and Writers' Association jointly held a symposium on "A Dream of Red Mansions and China Traditional Culture". On the road, you can often hear the Yue Opera tune of Dream of Red Mansions from roadside shops. The novel Dream of Red Mansions has become a hot commodity in bookstores, and the TV series Dream of Red Mansions has been continuously broadcast by Singapore TV stations, attracting a large audience.

In order to promote the international exchange of food culture, Zhou Yingnan often goes to Beijing, Shandong and Shanghai, and chooses famous chefs from China to hold China food exhibitions in Singaporean restaurants.

Fangshan Restaurant in Beijing was invited to hold "Chinese Palace Banquet" and "Man-Han Banquet Selection" in Singapore, Confucius House in Shandong and Shungeng Villa in Qilu Hotel in Jinan were invited to jointly hold "Chinese Confucius Wedding Banquet" in Singapore, and famous chefs from Diaoyutai State Guesthouse in Beijing, Beijing Hotel and Hong Kong and Taiwan provinces were invited to jointly hold "Chinese Cuisine Century Banquet".

Before the Confucius Wedding Banquet in China, he devoted himself to studying the meaning of "food never tires of essence" put forward by Confucius, and learned the origin of the three banquets of "Fu Shou He Jia" set by Confucius. He believes that Confucius Banquet is a valuable treasure in China's cultural treasure house, with grand form, exquisite dishes and exquisite style. If this ancient food culture, which includes aesthetics, color science, nutrition and conforms to the principles of modern hygiene, is applied to the modern catering industry, it will certainly generate new vitality and shine brilliantly. He specially invited Ying Han Xiuying, a famous guzheng player, to play the guzheng live, which added interest to Confucius' banquet. The seventy-fifth generation grandson of Confucius was invited to explain the form, history and specifications of the Confucius Banquet, which turned the Confucius Banquet into a seminar to introduce China culture. This initiative is very popular. During the holding period, it was packed, and all the tickets booked after a few days were sold out.

Incorporating culture into the catering industry, Zhou Yingnan's cultural restaurants have a good business, prosperous business and rolling in financial resources.