Deepen the integration of cultural tourism and strengthen the essay writing of industrial support

Dujiangyan is a national historic city and an excellent tourist city in China, which is rich in cultural and tourism resources, but the integration of tourism project development is not high, the support of tourism products is low, and the supply of tourism products is insufficient. Deepening the integration of tourism and creating a distinctive brand is the only way to promote the innovative development, transformation and upgrading of Dujiangyan tourism industry.

first, we must effectively change the development thinking of the tourism industry. Change the development mode of industrial nodes with scenic spots as the core, improve the layout of tourism industry functional areas around core industries, build a cultural tourism industry ecosystem with distinctive themes, unique products, perfect functions and intensive agglomeration, create a new Ip product with strong adsorption, and form a new pattern of tourism destination development driven by core industries and core attractions. Form a horizontal industrial belt with different tourism theme elements as the core, such as "eating, living, traveling, buying and entertaining" and "learning and leisure", and a vertical industrial chain integrating creative planning, R&D and production, sales service and experience participation, so as to create a tourism cluster with the whole industrial chain and promote the integrated development of the tourism industry and the three industries. We will change the traditional supporting formats with scenic spots, hotels, farmhouses, restaurants, etc. as the main body, actively develop the modern new economic tourism format led by green, intelligence, creativity and ecology, and promote the rapid development of new formats such as fitness, theme entertainment, hot spring vacation, sports and leisure, animation games, creative industries, creative agricultural parks, and boutique homestays.

second, we must effectively enhance the development level of the tourism industry. Incorporate the symbols, colors, shapes and outlines of Dujiangyan into clothing, catering, etiquette, dance, sculpture and other aspects, and accelerate the formation of an industrial ecosystem of functional areas with cultural experience, health preservation, sports and leisure, and theme sightseeing as the leading factor, supplemented by new economic formats such as festival exhibitions, popular science education, pastoral leisure, farming experience, hot spring skiing and low-altitude tourism. For example, with the riverside tourist gathering area as the carrier, relying on the chemical resources such as Panda Valley, Panda Paradise and Yutang Kiln, and taking "Panda" as the core, the panda brand Ip will be deeply built. With Daqingcheng Tourism Park as the carrier and "Daoism" as the core, we will deeply explore and develop Taoist products such as "health, heart, nature and spirit". With the pastoral complex park as the carrier and Tianfu Wetland Park as the supplement, the theme of "hydration" is highlighted, and the grand scenery of the irrigation area of "the Minjiang River is moist, the wind is elegant, the bamboo is cultivated in Maolin, and the beautiful land is beautiful" is created, forming an interactive travel experience product integrating "tracing the water, worshiping the water, playing in the water and watching the water". Relying on the unique natural geographical advantages of Longchi Hongkou, highlighting the theme of "localization" and focusing on space products such as "land, high altitude, Maolin, canyon and village", it will become an internationally renowned destination for outdoor leisure sports and forest health.

thirdly, we should strengthen the construction of supporting services for the brigade. Adhere to international standards, accelerate the construction of Dujiangyan General Aviation Airport and Dujiangyan and Qingcheng tourist transportation hubs, improve tourist service outlets in regional scenic spots, and build a multi-level tourism distribution service system. We will comprehensively optimize the layout of supporting facilities and infrastructure of tourist public transport, promote the construction of major tourist transportation infrastructure such as -TR, Dujiangyan-Siguniang tourist railway and city rail line 7, speed up the construction of slow-moving systems such as tourist scenic roads, urban greenways and cycling lanes, and speed up the construction of tourist distribution centers. Highlight the elements of urbanization tourism, build characteristic blocks, build city museums, actively develop and build night interactive tourism products such as performing arts and light shows, establish a tax refund and convenient payment system for international tourism shopping, and strive to build a one-minute public service circle and an ecologically livable community that integrates production and city. In-depth implementation of quality hotel cultivation, comprehensive analysis of big data such as industry and population, actively attracting internationally renowned hotels such as Four Seasons, Oriental China and Banyan Tree, promoting the construction of high-end hotels such as Intercontinental, Hyatt, arila and Xideng, encouraging the development of theme hotels, cultural hotels and other characteristic hotel, as well as leisure, recreation and health as the main tourist accommodation destinations, extending the stay time of tourists and improving their comprehensive consumption level.

fourth, we should effectively expand the international influence of the tourism market. Adhere to international standards and international vision, seize the opportunity of the "Belt and Road" national initiative, and strengthen cooperation and exchanges with major tourist destinations, cities where giant pandas live, and international sister cities along the route. Strengthen cooperation and product promotion with travel agencies of inbound tourists such as Taiwan Province, Hong Kong, South Korea, Japan, the United States and Europe, continue to deepen cooperation with international and domestic travel agents such as Tuyi and Tenbon Travel in Germany, and set up "Overseas Dujiangyan" promotion stations in Germany, the United States, Australia, Malaysia, Russia and the Middle East. Relying on Tencent.com, Phoenix.com, National Tourism News, WeChat from the media and WeChat official account and other channels, Dujiangyan's rich historical people and rich natural ecological background were widely publicized. Carefully hold major tourism festivals such as the International Tourism Development Conference, Dujiangyan Water Festival, Daoism Festival, Double Heritage Marathon, Giant Panda International Forum, etc., and effectively enhance the international reputation and external influence of our city.