Automobile aftermarket chain: direct operation or joining is a problem.

The automotive aftermarket we are in can be divided into three competitors: 4S stores, auto repair shops and chain stores.

The first is the 4S shop: the advantages are reliable technology, standardized service and good environment, but the disadvantages are high cost, high price, inconvenient location and long waiting time. The manufacturer will provide a period of warranty for the new car. During the warranty period, if the vehicle has quality problems, it will be repaired free of charge. However, after the first warranty, many people will choose not to go to the 4S shop for maintenance. Mainly because the labor costs and parts prices of 4S stores have remained high for a long time.

Let's talk about auto repair shop first: the essence of auto repair shop is to engage in auto repair and maintenance for many years, and go it alone with technology after a few years. Even people in this industry open stores and then hire some employees for car maintenance. These shops are basically roadside auto repair shops, with the advantages of low price and the disadvantages of dirty environment, nonstandard technology and poor service.

Automobile maintenance franchise chain stores: consumers can enjoy the environment and service of 4S stores and the price of repair shops. Joining a chain store can make every consumer get the greatest benefit, so it has great competitiveness. Today's era is no longer an era of going it alone. Store management is not simply waiting for someone to come. Now the business needs to be "grabbed", but it is impossible to "grab" the business without a good operation mode, effective publicity and high-quality supply channels. No matter where the retail industry will go in the future, it will go to chain operation.