How to write a marketing activity plan

General structure:

1. Description of the plan (why this plan is made, what kind of problems this plan will solve)

2. Market analysis (Who are your consumer groups, what characteristics do they have, and how to divide consumer groups)

3. Marketing strategies (what marketing strategies are adopted, which consumer groups are targeted, and how to capture them) Eyeballs, how to build marketing channels)

4. Media/promotion strategy (in order to realize your marketing strategy, what methods do you need to adopt? Is it advertising or promotion? List the detailed methods and budget , cost accounting)

5. Effect estimation (estimate the social and economic benefits generated by this marketing plan)

6. Risk assessment (possible risks that may arise during the implementation of the plan) Risks and solutions)

7. Conclusion (concluding remarks, etc.)

Characteristics of marketing plans

Marketing plans must have a clear purpose and obvious Comprehensiveness, strong pertinence, outstanding operability, precise clarity and other characteristics reflect the requirements of "focusing on the theme, clear purpose, in-depth and detailed, thoughtful and specific, one thing and one policy, simple and clear".

Categories of marketing plans

Marketing plans can be divided into large-scale excellent customer marketing planning plans, major project marketing planning plans, market research planning plans, and product promotion plans due to different planning objects. Planning plans, etc.

Theme and analysis of marketing plans

According to different marketing planning objects (i.e. marketing planning projects), formulate the themes that each should focus on. The marketing planning theme is the cornerstone and core of the entire marketing planning and the basic principle of marketing planning. On the basis of elaborating the theme of marketing planning, a brief introduction to the planned project should be made, including the background of the project, the overview of the project, the progress of the project, the development trend of the project, etc.