The Contribution of Wedding Industry Chain to Gansu Regional Economic Development

The Contribution of Wedding Industry Chain to Gansu Regional Economic Development

1 the development of wedding service industry in Gansu province. As a growing sunrise industry, the wedding market is pregnant with huge business opportunities. With the full liberalization of the second child plan, China is entering a new peak of marriage and childbearing. According to the survey, each newlywed spends about 6.5438+0.2 million yuan on marriage (excluding house and car). Obviously, China's market economy reform can not be separated from the wedding market.

Keywords: wedding papers

1 Development of wedding service industry in Gansu Province

As a growing sunrise industry, the wedding market is pregnant with huge business opportunities. With the full liberalization of the second child plan, China is entering a new peak of marriage and childbearing. According to the survey, each newlywed spends about 6.5438+0.2 million yuan on marriage (excluding house and car). Obviously, China's market economy reform can not be separated from the wedding market. During the "Thirteenth Five-Year Plan" period, Gansu Province will accelerate the development of life service industries such as wedding service, housekeeping service and health care for the elderly, and continuously improve the development level of service industries.

After the establishment of Gansu Wedding Association in 2009, it also combed, standardized and integrated the local wedding market, and also conducted the first industry appraisal on 20 1 1. The segmentation of the wedding market in Gansu Province has gradually become clear, and various wedding service companies are trying to occupy the market through various channels.

At present, the wedding industry chain represented by wedding service, wedding photography, wedding supplies and wedding supplies has gradually formed, and the newly married people have gradually developed into personalized and diversified characteristics. Wedding consumption has spread from simple catering to wedding services, wedding cars, wedding photography, wedding supplies, wedding costumes, jewelry, household appliances, interior decoration, honeymoon tourism, real estate, automobiles and many other industries. At the same time, consumers' requirements and expectations for the wedding industry are also constantly improving, developing in the direction of one-stop.

2 Lanzhou wedding service industry overview

2. 1 wedding market development trend

Today, with the development of economy, the improvement of people's consumption level and the change of population structure, people are no longer limited to the traditional concept of wedding, and the forms of wedding services have become diversified and rich, such as wedding room decoration, wedding hosting, wedding visual photography, wedding makeup, hotel venue layout, wedding car rental, flower bands, wedding reception organization and so on. , which makes people happy and unforgettable, as shown in table 1.

2.2 Lanzhou wedding market consumption analysis

Through the investigation and interview of consumers, we analyzed and summarized the situation of Lanzhou consumers, and now we analyze it from the following aspects, as shown in the following figure.

From the above picture, we can see the main consumption characteristics of consumers when they consume. In this survey, we are divided into two different aspects: men and women. In the survey, we can see that 77.8% of male consumers and 57. 1% of female consumers most need wedding service companies to arrange wedding venues for them, and 44.4% of male consumers and 57. 1% of female consumers most need wedding service companies to provide dresses. 7 1.4% of women want luxury car service when they get married, and 66.7% of women want a wedding service company to provide them with makeup. And through the survey, it is found that 7 1.4% women have higher requirements for weddings, and they hope that wedding service companies can provide them with more services. In the survey, we found that 55.6% of men and 8 1.0% of women still want to follow the mainstream of society and choose modern wedding ceremonies. In addition, in the survey, 66.7% of men and 6 1.9% of women are willing to accept the price of holding a wedding below 50,000 yuan. Most of them are young people who have just joined the work and working-class consumers. According to the above survey results and the different characteristics of consumers, we will launch our special services to attract more consumers.

2.3 Lanzhou wedding market main business project analysis

Here, several representative business projects in the wedding market are selected as comparison objects. Table comparison is made from the aspects of merchant price and profit, merchant source and consumer attention, as shown in Table 2.

The main types of shops in Lanzhou wedding market are wedding photography and wedding rental services. The wedding photography industry alone accounts for nearly 75% of the whole market, and the scale and grade of other branches need to be improved. The wedding service industry covers beauty, jewelry, photography, catering, hotels, real estate, tourism, automobiles, insurance, furniture and many other industries, and has initially formed an industrial chain with strong vitality.

3 Conclusion

This paper analyzes the contribution of the wedding industry chain to the regional economic development in Gansu. This paper summarizes the development of wedding service industry in Gansu and Lanzhou, and puts forward the role of Lanzhou wedding service industry chain in promoting the regional economic development in Gansu.

References:

Zhao Shuqiao. Exploration on the Training Mode of Wedding Service and Management Professionals in Higher Vocational Colleges [J]. Asia-Pacific Education, 20 15 (18): 26-28.

[2] Don Ji. The Present Situation and Thinking of China Wedding Market [J]. Grand Stage, 2008(4).

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