A hotel adopts entrusted management, so in what aspects are the conflicts between the hotel owner and the entrusted manager reflected?

The management does not understand the brand standard design at all.

For the management side, when handing over the brand to the owners, the owners must abide by the brand standards. Otherwise, for hotels with the same brand around the world, each owner uses different standards or when using standards. There are different methods or different degrees of adjustment, which leads to brand inconsistency, then it is not brandable.

Localization of brand standards takes into account the adjustments made after the brand is launched to cater to the needs of the local market or owners. There is such a balance issue between brand standardization and localization.