What does corporate VI image mean?

Enterprise VI, also known as visual identification system, transforms the intangible content of CI(CorporateIdentity), that is, enterprise identification system, into a static visual identification symbol.

It is a systematic visual expression system that takes logo, standard words and standard colors as the core, transforms the above abstract concepts such as enterprise concept, enterprise culture, service content and enterprise norms into concrete symbols, and shapes a unique enterprise image.

Extended data:

The importance of VI image design to enterprise brand building;

1. Determine the obvious industry characteristic advantages of this enterprise.

Personalized, unique and creative enterprise VI design can help enterprises establish a unique brand image, but also establish the market class status of enterprises, making enterprises irreplaceable in the market, thus consolidating the share and brand position of brand products in the market.

Nowadays, the competition between enterprises is very fierce, and any means can help enterprises develop. Vi design can ensure the independence and irreplaceability of enterprises in economic activities, and it is an important part of intangible assets of enterprises.

2. Establish the public image of the enterprise.

Enterprise VI, also known as visual identification system, is to give an enterprise a complete external image and concretize the abstract product brand or corporate image, which is the most basic premise for the brand communication of enterprises and products.

Through vi design, the business philosophy and culture of the enterprise are presented to customers in an intuitive way, which can not only play the role of publicity, but also strengthen the impression of customers, thus laying the foundation for cooperation.

3. Improve the internal staff's sense of identity and morale.

VI design can make people intuitively feel the culture and strong strength of the enterprise. A complete set of VI can not only make the enterprise gain social recognition, but also make the employees within the enterprise have a sense of identity and belonging, as well as a sense of honor for the enterprise itself, which can effectively boost the morale of employees. The rapid and stable development of enterprises can not be separated from a complete VI design system.

4. Spread corporate culture

Professional advertising planning and design companies will know the corporate culture and business philosophy in advance when designing VI, and will inject the corresponding corporate culture concept into the corporate VI design when designing, so that the corporate culture will be widely spread and recognized by some people while the corporate brand is spreading in the market, thus producing a beer tasting effect, which will be recognized by consumers and society.

Consumers have a process of accepting the product promotion and brand awareness of enterprises. In this process, enterprises can not only attract public attention, but also increase brand loyalty and make enterprises develop better.

References:

Discussion on teaching reform of VI design course of corporate image