Implement four major strategies to develop Changshi stone cultural industry

Lin'an Municipal People's Government

Lin'an Municipal People's Square

Changshi Stone is one of the four famous stones in China. Together with Tianhuang and Furong, it is also known as China's "Three Treasures of Seal Stones". Her reputation as a "national treasure" is well-known at home and abroad.

Changshi, which is unique in the jewelry and jade industry, is nature’s special favor for the ancient and mysterious land of Lin’an, and it is also nature’s selfless gift to mankind’s broad mind.

Changhua fossils are named after their place of origin. In history, Changhua County was once established and was later incorporated into Lin'an City. Lin'an is located in the northwest of Zhejiang in the hinterland of East China. It borders Hangzhou to the east, integrates with Shanghai, connects Huangshan to the west, borders Anhui, looks to Fuchun to the south, and pillows on Huzhou to the north. It is a national forest city and a national ecological city, with a city area of ??3126.8 square kilometers. . Lin'an is not only the hometown of Qian Liu, King Qian Wusu who dominated Jiangsu and Zhejiang during the Five Dynasties and Ten Kingdoms, but it is also the source of the two major water systems of Qiantang River and Taihu Lake. The spectacular Tianmu Mountains and the magnificent Huangshan Mountains meet here, endowed with special geological conditions and rich ecological resources. Among all counties and cities in the country, it uniquely has two national-level nature reserves, "Qingliang Peak" and "Tianmu Mountain" The majestic landscape of the area can really be described as "the flying dragons and phoenixes dominate Wuyue, and the lions and elephants crouch in the southeast of the town." The profound historical accumulation of Wuyue culture and numerous relics of the development of Buddhism and Taoism allow people to enjoy the green ecology and be in the beautiful mountains and rivers, while at the same time appreciating the history and culture contained in the various Changshi stones and the enduring stone seals. culture.

Pictures of Soapstone Seals

The Chang fossil production area is Yuyan Mountain in Longgang Town, 100 kilometers northwest of Jincheng Town Street in Lin'an City. The mountain roads here are rugged, with green mountains standing quietly on both sides, and a long and narrow field in the middle, with crisscrossing roads and gurgling water. It has abundant sunshine and rainfall all year round, four distinct seasons, and the average annual temperature is 13.6 degrees Celsius. The annual precipitation reaches 1700 mm. The altitude is more than 1230 meters. As the saying goes, "If the mountain is not high, it will be famous if there are immortals. If the water is not deep, if there is a dragon, it will be spiritual." According to the "Changhua County Chronicle": Changhua County in the Southern Song Dynasty established Yushan Township and governed eleven miles. After scientific exploration and mining practice, it has been found that the mineral veins in the Changshi fossil production area extend across 50 square kilometers.

Changhua Stone is a large family, the representatives of which are the brightly colored soapstone and the unique Changhua colored frozen stone. Since the 21st century, Changhua Tianhuang Stone and Changhua Tianhuang Chicken Blood Stone have been discovered and mined. There are more than 100 varieties of Chang fossils.

According to historical data and archaeological discoveries so far, the mining and utilization of Chang fossils began in the Warring States Period and has a history of more than 2,300 years. Changshi (soapstone) as a high-quality seal stone began in the Song Dynasty and flourished in the Ming and Qing Dynasties. Changshi (soapstone) carving craftsmanship has been listed as a national intangible cultural heritage.

At present, Lin'an has 2 Chinese jade carving masters, 2 provincial arts and crafts masters, 6 provincial carving masters, and more than 200 professionals engaged in stone carving art processing. There are more than 200 processing and sales points in Yushan Village and Guoshi Village, Longgang Town, where it is produced. There are also more than 200 Changshi stone processing and sales companies in Jincheng Street, Changhua Town, Lin'an, Hangzhou, Shanghai and other places, employing more than 2,000 people. The added value can reach more than 200 million yuan.

As a unique precious resource and unique cultural carrier of Lin'an City, the Municipal Party Committee and Municipal Government attach great importance to Changshi Fossils, firmly grasping the central government's strategic decision to promote cultural development and prosperity and the vigorous efforts of Hangzhou City, Zhejiang Province The opportunity to develop cultural and creative industries is to implement the Scientific Outlook on Development as a guide, accelerate the improvement of the core competitiveness and overall strength of Lin'an City's cultural and creative industries, give priority to the development of advantageous and characteristic cultural and creative industries, give full play to Changshi's unique resource advantages, and dig deeper Changshi National Stone Cultural Connotation, relying on the existing industrial foundation, improving the market system, optimizing the industrial environment, promoting technological innovation and product innovation, building a national stone industry cluster, promoting the national stone cultural and creative industry to achieve leapfrog development, and striving to become the first in Lin'an Cultural and creative industries.

1. Implement the market-driven strategy and promote the construction of Changshi Stone Characteristics Industrial Base

The Lin'an Municipal Government has formulated and issued the "Lin'an City's "Twelfth Five-Year Plan" Cultural and Creative Industry Development Plan" and "Several Policy Opinions of the Lin'an Municipal People's Government on Supporting the Development of Cultural and Creative Industries" is formulating the "Three-Year Action Plan for the Development of Lin'an National Stone Cultural and Creative Industries" to make an overall layout of Changshi's cultural and creative industries and form a new development pattern.

1. Construction of Changhua National Stone Cultural City

Changhua National Stone Cultural City is a key modern service industry construction project in Zhejiang Province and a key support project for Hangzhou’s top ten characteristic potential industries. The goal is to build the first national stone trade professional market in western Zhejiang. The total investment of the project is 160 million yuan. The first phase of the planned land area of ??45 acres has been completed and opened in 2011. The second phase of the construction project was launched in 2012. At present, there are more than 130 merchants in the professional market of Guoshi Cultural City, and sales have reached more than 100 million yuan in the past year. At the same time, the "Sunday Taobao Market" was opened in Guoshi Cultural City, which gathered popularity and produced significant market effects.

2. Create a Soap-blood Stone Cultural Street

In the central city of Lin'an, a new Soap-blood Stone Cultural Street was built in 2010 as planned. There are currently more than 80 professional stone management companies, business households, and shops settled in the area. Since the opening of the street, a series of influential national stone cultural activities such as Lin'an Stone Appreciation Culture Festival, Lin'an National Stone Culture Festival and Changshi Stone Exhibition have been held continuously. It has become a unique landscape of Lin'an city tourism and cultural exchange and external window.

3. Cultivate the characteristic area of ??origin of Chang fossils

Yushan and Guoshi Village, located in Longgang Town, are the origins of Chang fossils. In order to solve the long-standing problem of "low and scattered fossils" To solve the problem of "chaos, chaos", the city's cultural establishment teamed up with relevant local town, village and municipal departments to coordinate and implement the "integration, upgrading and expansion" origin construction project in phases. At present, the most popular large-scale origin characteristic area integrating Changchang fossil mining, viewing, auctioning, carving, and trading is constantly improving and showing a good development momentum.

2. Implement the industrial extension strategy and improve the core competitiveness of Changhua Stone Industry

1. Extend the industrial chain and value chain

With Changhua National Stone Cultural City The implementation of the construction project is an opportunity to attract other jewelry, jade, and cultural crafts companies to enter the park, expand the market, and expand the scale. Organize talents, focus on breakthroughs, and specialize in the research and development of new Changshi Stone products, including seal stone culture series, carving and seal cutting series, thematic combination series, and jewelry pendant series, and continuously improve and optimize the research and development, processing, outsourcing, and sales of Changshi Stone cultural products. Chain, strive to improve the artistic level and added value of Chang's stone carving and processing, implement new ideas in industry orientation, and accelerate the integration and expansion into the fields of business service industry, tourism, cultural industry and other fields.

The work "Auspicious Beasts with Golden Scales"

2. Cultivate and develop leading enterprises

Focus on cultivating a group of engraving and processing development levels, strong market development capabilities, and leading enterprises in the same industry Leading brand companies organize Changshi's "Five-Star Famous Stores" selection activities every year to launch a group of "fine-quality stores", cultivate a group of "cultural businessmen", and cultivate a group of "famous stores".

3. Improve the quality of the talent team

Pay attention to the research and dissemination of "stone culture", take the initiative to strengthen communication with all sectors of society inside and outside the city, and establish talent bases with relevant colleges and universities. Set topics. By holding academic seminars, publications and other cultural exchange activities, we can exert greater social influence. Invite domestic carving masters to organize "carving skills" training and marketing training, and actively carry out relevant professional title evaluations for practitioners. At the same time, a professional stone carving class was set up in Changhua Vocational High School, and schools and enterprises jointly cultivate arts and crafts talents. Formulate standards to encourage powerful enterprises and sculpting masters at or above the municipal level in Hangzhou to open stone carving studios, studios, etc., to guide apprentices with masters, accelerate the cultivation of local arts and crafts talents, and continuously improve the craftsmanship of stone carving technical talents.

3. Implement the brand promotion strategy and enhance the brand awareness of Changshi Stone’s “National Stone”

Changshi Stone Publications

1. Establish industry standards

Actively carry out the certification of geographical indications and trademarks related to the origin of Changshi Stone, strengthen communication and cooperation with national, provincial, Hangzhou and other business departments, accelerate the formulation of local standards for Changshi Stone National Classification Standard for Soapstone, and implement product technology through the formulation and implementation Indicators, quality standards, etc., to standardize the management of Changshi Petroleum Industry and seize the commanding heights of industrial development.

2. Carry out brand promotion activities

Organize and plan a set of CCTV's "Treasure Hunt" and ten sets of CCTV's "Geo China" columns to enter Lin'an, and the chicken blood stone sculpture "A Hundred Sons in Spring" " was rated as a folk national treasure of Lin'an, assisted in the production of "National Treasure Archives", and filmed and broadcast a scientific and educational feature film on soapstone; at the same time, a large-scale exhibition and evaluation event of "Red Culture·Changshi Famous Products" was held, and a group of representative The original Changshi stones and carvings enhance the taste and culture of Changshi.

3. Expand external exchanges

By organizing and participating in China Yiwu Cultural Products Trade Expo, Shenzhen Cultural Products Trade Expo, China Famous Stone Sculpture Art Exhibition, Hangzhou West Expo, Hangzhou "Liang Liang" "Zhu Cup" jade carving boutique exhibition and various exhibition evaluation and sales activities such as the "Tiangong Award" and "China Seal Gold and Stone Award" organized by the China Jewelry and Jade Jewelry Industry Association, integrate superior resources and further enhance the reputation of Changshi Stone Overall visibility and reputation, and actively expand domestic and foreign markets.

The work "Freeze War"

The work "Purple Air Coming from the East"

4. Implement policy promotion strategies to stimulate the development vitality of Chang's fossil industry

1. Improve government functions

Strengthen government service support, strengthen planning guidance, formulate incentive policies, preferential tax measures, and create an industrial base platform. Strengthen environmental protection, do everything possible to eliminate the primitive, backward, and decentralized market model that is not conducive to development, optimize the institutional environment and market environment for the sustainable development of Chang's fossil industry, and further enhance the confidence and determination of enterprises to accelerate development.

2. Standardize the development of the industry

Establish the Changshi Stone Industry Association to play its positive role in close communication between the government and owners, serving and guiding the industry, strengthening industry self-discipline, and changing the past within the industry. In order to overcome the current situation of working alone and disorderly competition, we should expand service areas, extend service scope, and improve service functions; at the same time, establish an industry working mechanism, effectively strengthen the construction of industry associations and market supervision, create a fair competition, standardized and orderly market environment, and promote prosperity. Strategic upgrading and sustainable development of the fossil industry.

3. Introduce support policies

Establish a special fund of 5 million yuan for cultural and creative industries every year. On the basis of the original policy to support the development of the Changshi Stone Industry, a special support policy for the development of the Changshi Stone Cultural and Creative Industry has been introduced to provide key support for the excavation and research, publicity, exchange, product development, activity development, and talent training of the Changshi Stone Industry Culture. , injecting strong impetus into the development of Chang's fossil industry and stimulating the development vitality of Chang's fossil industry.

V. Development Goals

Through three years, by 2015, we will strive to build a professional market system integrating various types of jewelry and jade processing and sales services, mainly Changshi Stone. . Cultivate 15 powerful and influential leading enterprises in Changshi stone processing and sales; add 10 new national, provincial and Hangzhou municipal stone carving art masters; 400 stone carving craft professionals in the city, 500 jewelry and jade marketing talents, national stone industry There are 800 operating merchants and 3,000 employees. The annual added value of the art industry, mainly the Changshi stone industry, has reached more than 300 million yuan. With the national stone cultural industry as a link, we will promote the development of commerce, tourism, finance and service industries, and build Lin'an into the most distinctive jewelry and jade processing and sales distribution base in East China, a widely influential research and dissemination base for Chang stone culture and Chinese jewelry. Jade jewelry characteristic industry base. Make Chang Fossil Industry the most influential brand, the most distinctive first industry, and the most popular first market in the city's cultural and creative industries; make Chang Fossil Industry a company with both cultural, economic, and tourism benefits and traditional culture A characteristic cultural industry that is compatible with modern atmosphere, has strong own strength, strong motility and strong competitiveness.

Seal "Tianhuang Boyi Four Consecutive Seals"

The road to the construction of China's jewelry and jade jewelry characteristic industry base