What is the application of VR in the hotel industry?

Ali Travel 20 16 released the future hotel 2.0 strategy. It is reported that in this strategic upgrade, the hotel will launch online VR room selection, advance booking of water bills and invoices, smart door locks and face recognition.

Li Shaohua, president of Ali Travel, said that as a major leap in Ali's future strategy, the goal of Future Hotel 2.0 is not only to make the user experience more extreme and the hotel operation more intelligent, but also to set an industry benchmark for future hotels and enjoy an open platform for future hotels.

Last March, Ali Travel released the future hotel strategy 1.0 with "credit accommodation" as the core. Li Shaohua revealed that up to now, the future hotel "credit accommodation" has covered nearly 50,000 hotels, and it is estimated that by the end of 20 16, the coverage of "credit accommodation" hotels will exceed150,000.

With the help of the online self-help room selection function launched by Future Hotel 2.0, when users book a hotel directly connected with the "credit residence" on Ali Travel Platform, the room type, orientation, floor and other information can be seen at a glance, and they can choose their own rooms just like self-help seats by plane.

At the same time, Ali Travel introduced VR virtual reality technology into online house selection. Users can experience the scene from the lobby to the guest room through the VR function embedded in Ali Travel APP.

In the design of Hotel 2.0 in the future, identity certificates such as directional authorization of identity information, virtual ID card and face identity features will be integrated. In the future, you only need to brush your face to check in, and the smart door lock of the room will be opened with anti-counterfeiting code, making the check-in process safer and faster.

In addition, Ali Travel is actively building a cloud-based hotel management system and fully opening it to the hotel industry. Through this "smart hotel cloud", the connector will get all kinds of service support needed by brand, operation, technology and marketing.

Li Shaohua revealed: "Ali Travel has transformed 65.438+50 million users of Alibaba's 423 million retail platform. These users are the hotel's own users, which is the biggest difference between Ali Travel and OTA. "

Relying on the massive number of users and Ali big data, Ali Travel can draw user portraits from dozens of labels such as the user's city, gender, occupation, age level and consumption preference, helping the hotel to accurately target the target population and carry out product design and marketing.

According to industry analysis, in 20 16 years, China hotel and tourism industry has become a multidimensional combination of technology and capital. Under the catalysis of innovation, cross-border integration is the general trend in the future.