Is hmeinn Home Inn?

homeinn is like home. In December 2001, the company officially designated "Home Inn" as its brand name and applied for trademark registration (former names: "Tangren" and "Penglai").

Home Inns has nearly 2,000 hotels in 300 cities across the country. Home Inns has won the China Golden Pillow Award for "Best Economic Chain Hotel Brand in China" for many years. In 2014, Home Inns was selected into the top 100 Chinese brands with a brand value of US$420 million.

Homeinns enters the mid- to high-end market

On November 11, 2011, Homeinns Hotel Group officially announced in Shanghai that it would open 3-4 new mid-to-high-end business hotels in China in 2011 - and Yitel (English name: Yitel). In the next five years, Home Inns Group plans to expand the number of Yitel hotels to 50. This move marks that Homeinns officially enters the mid-to-high-end business hotel market.

At the same time, Homeinns Hotel Group appointed Ms. Wu Yihong, Chief Strategy Officer of Homeinns, as CEO of the Yitel Hotel brand. Ms. Wu Yihong has been engaged in market research, concept development, and business planning since she resigned as CFO of Home Inns in May 2010.

Home Inns Group’s attempt to enter mid-to-high-end business hotels began in 2008, and it opened an experimental Yitel Hotel in Shanghai at the end of that year. In the process of further developing the Heyi brand, Home Inns conducted a more in-depth market survey and customer evaluation, carefully summarized the operating experience of the first Heyi store, and worked closely with domestic and international design companies to develop a new design. and packaging.