Father’s Day restaurant activity theme plan

Father’s Day Restaurant Activity Theme Plan

In order to ensure that the event can be held successfully, it is usually necessary to formulate a complete activity plan in advance. The activity plan is to clarify the time, location, purpose, and expectations of the event. Written plans for effectiveness, budget, and campaign methods. What are the format and requirements for the activity plan? The following is a Father’s Day restaurant activity theme plan that I carefully compiled for reference only. I hope it can help everyone.

Father’s Day Restaurant Activity Theme Plan 1

The summer is hot in June, and father’s love is like a mountain in June. The sunshine in June is the hottest of the year, symbolizing the fiery love a father gives to his children. Father's love is like a mountain. Many things in life cannot last forever, but the love our father gives us is eternal. The annual Father's Day is coming. On this Father’s Day, in order to mobilize the enthusiasm of consumers, attract more customers, and increase turnover, the management company has studied and decided to propose a Father’s Day marketing plan as follows:

1. Event Time

June xx - June xx

2. Purpose of the event

1. To stimulate family consumption through activities and enhance the company’s good brand image;

2. Drive consumption and compete for market share;

3. Increase E-meal sales and increase the operating income of each store.

3. Activity theme:

With Father’s Day in mind, we are a family.

4. Activity location

xx

5. Activity content

1. During the activity, the reception staff of each store will pay attention to the consumption of the products in the store. Middle-aged and elderly men send holiday greetings "Hello, happy holidays."

2. During the event, each store will play the two additional tracks "Repay Life" and "Father".

3. During the event, you will receive gifts when ordering xx meals.

When you order over the phone and spend xx yuan, you will get a free gift - xx pairs of dining playing cards. When you order over the phone, you will get a free VIP membership gold card - when you order over the phone, you will get a VIP membership gold card. Please register at each store. , financial reserves.

4. During the event, the kitchen departments of each store launched several Father's Day love packages. The prices of each store can be determined according to their own specific conditions. The dishes are mainly healthy and nutritious, and the names of the dishes reflect father's love (reference : The love of gratitude, father’s love like a mountain, father’s love like water, deep love between father and son). We also recommend a Father’s Day special dish.

5. During the event, guests who spend xx yuan in the store at a single table will receive a free family photo (10-inch plastic envelope). Each store must register and keep financial records.

6. The Planning Department uniformly uses the SMS platform to send Father’s Day blessing text messages to customers: “We are thinking about Father’s Day, xx is a family, a variety of Father’s Day love packages are warmly launched, xx Catering wishes all fathers in the world a happy holiday ! ”

6. Publicity Matters

1. The planning department of the management company is responsible for engraving Father’s Day banners, one for each store, with the content “Father’s Day in our hearts, xx family”, and and be sent to each store before June xx;

2. The planning department of the management company will uniformly send Father’s Day blessing text messages to all store customers on June xx, “Father’s Day is in my heart, xx is a family, various styles The Father’s Day Love Package is launched with warmth, and xx Catering wishes all fathers in the world a happy Father’s Day! ”

7. Notes

1. Each store carefully organizes employee learning activity plans and conducts employee training according to the plan! Relevant knowledge training;

2. During each store’s activities, fully do a good job in taking photos and developing photos to increase income points;

3. Point card activities and coupon activities will be carried out at the same time as this activity .

Father’s Day restaurant activity theme plan 2

1. Time

June xx, 2022

2. Location

xx Hotel 1 Louxi Restaurant

3. Activity goals and objectives

Regarding father’s love, people’s speech has always been moderate and peaceful. The greatness of maternal love makes us ignore the existence and significance of father's love, but for many people, father's love has always affected them in a unique and quiet way. This is where the strangeness of father's love lies. It is shy to express and neglectful of publicity, but it is majestic and solemn. That's why some wise people say that father's love is like a mountain. On the occasion of Father's Day, xx Hotel has specially organized a special reward event. This event will leave customers with many beautiful and warm memories and deepen their understanding of xx Hotel.

4. Marketing target

Families and men during Father’s Day.

5. Theme

"Father's love is like a mountain, and fathers also need care"

6. Promotional activities

1. Father's Day , men who consume Western food will receive a cup of nourishing stew and a fitness center experience coupon.

2. Men over 70 years old enjoy a 50% discount on the buffet.

3. Four people dine for free.

What gift to give on Father’s Day?

On Mother’s Day, you can give carnations, buy cosmetics, and buy beautiful gifts... But what should you give your father on Father’s Day? Father's Day gifts must be difficult for many people.

In fact, you don’t have to give your father a gift. You can treat your father to a big meal on Father’s Day and express your silent love for him with delicious food!

Event time: Father’s Day

Lunch buffet 11:30-13:30RMBxx/person

Dinner buffet 18:00-21:00RMBxx /person

Location: Western Restaurant on the 1st floor of xx Hotel

7. Budget and advertising planning

TV and Radio promotion and rolling broadcast, estimated at xx yuan ;

8. Estimated income

Lunch: xx yuan

Dinner: xx yuan

Total: xx yuan Father’s Day restaurant activity theme Plan 3

1. Purpose of the activity

Through the publicity in the early stage and on the day of Father’s Day on June xx, we will provide warm reminders and gifts to customers who are dining, as well as provide other services to customers. A series of behaviors of value-for-money services to impress customers and increase their emotional attention to our xx Club, constantly focusing on the spicy style, thereby increasing our turnover, customer return rate and loyalty to our xx Club brand.

Through our emotional marketing (providing value-for-money services), we will continue to increase the share of our xx club in the xx catering market and stay ahead of our competitors.

2. Event Time

June xx, 2022

3. Event Location

xx Hall

4. Activity content

1. Customers who come to our restaurant for dinner on Father's Day can make a free phone call to their father, whether it is local or domestic long distance. xx minutes.

2. Customers who come to our restaurant to dine on Father’s Day will have the opportunity to take a photo for free and send it to their father for free;

3. If there is any problem on Father’s Day, Guests who invite their father to dine in our restaurant can enjoy the following discounts:

(1), a free photo;

(2), a free photo frame;

(3) Send xx special dishes to commemorate Father’s Day;

(4) Send a gift (tie, etc.).

4. If you treat your father to dine, in addition to the above discounts, you can also enjoy xx discount on the entire order;

5. For fathers whose birthday is on Father’s Day, Our store provides free Father's Day family set meal for one table for up to xx people. (The father’s birthday must be based on the date on the second-generation ID card, he must be at the legal age for marriage for more than one year, and he must have photos with his children)

5. Publicity and atmosphere creation

(1) External advertising.

1. 2 issues of print media advertising;

2. 2 issues of TV advertising;

3. Online advertising;

4 , high-end building advertising.

(2) Bulk text messages.

Text message content: Father’s Day is coming on June xx. All the staff at Malafeng wish your father or you as a father good health and happiness! Dads with birthdays on the same day can enjoy a free family package! There are more surprises! Ordering phone number: xx

(3) Through the placement of various advertisements (pictures and text) in different locations inside and outside the store, all-round and three-dimensional publicity is carried out to create a strong Father's Day culture in the store Atmosphere. The specific work arrangement is as follows:

1. The water sign outside the store reminds customers for the first time;

2. In-store advertising and atmosphere creation:

(1) , xx display racks;

(2), xx inkjet pictures;

(3), special Father’s Day menu;

(4), free father Festival family package;

(5), desktop soft article;

(6), background music: "Go Home Often" by Chen Hong, two versions by Cui Jinghao and Liu Hegang "Father" plays in a loop;

(7) Employee greetings: Happy Father's Day! Wait for the second and third Father's Day reminders to be given to customers, so that customers can have Father's Day emotions or think of their father in their hometown or think of the hardships and difficulties of being a father, which will pave the way for subsequent emotions!

3. On-site interaction:

(1) Give father and son (daughter) a heart-to-heart dish. Blessing: I wish fathers, sons, and daughters all over the world will always be heart-to-heart and happy!

(2) Take photos on site. Dubbing: Dear leaders, come and let us leave this eternal moment on this unforgettable day of Father’s Day! We will send it to you or send it to you at that time;

(3) Let’s toast a glass of blessing wine to the fathers present and the fathers all over the world. The toast: Today is Father’s Day. I wish the fathers present and the fathers far away. Happy Father’s Day and good health from home!

(4) (After the toast) said: Dear leaders, my assistant and I will present a song "Father" to the fathers and guests present, and wish you and your Father's Day again. Happy and healthy! (Push the atmosphere to a climax)

6. Notes

1. Promotional documents and emotional expressions must be appropriate, accurate, and in place. If they are too high, they will be false, and if they are not enough, they will not be able to communicate with customers. It will be difficult to impress customers if they generate emotional buzz.

2. All employees should be trained on the content of Father’s Day activities so that they are familiar with it.

3. Father’s Day discounts cannot be enjoyed at the same time as other discounts.

4. Fathers who come to our store to celebrate their birthday on Father’s Day on June 15 must make an appointment in advance.

5. When the father celebrates his birthday in our store or invites his father to dinner in our store, we should organize the management to say a blessing to the father. Father's Day restaurant activity theme plan 4

Activity 1: Taking advantage of the arrival of Father's Day, the hotel has launched the following preferential activities to enhance the hotel's brand image and promote sales growth.

◆ Seniors over 60 years old enjoy a 50% discount on the Western buffet.

◆ On Father’s Day, give VIP guests Father’s Day greeting cards, room experience coupons, etc. in envelopes.

◆ A Father’s Day special room is opened: 268 yuan/night. Reservations required before June 14th.

◆ On Father’s Day, if you spend more than 1,500 yuan at the Supreme Club, you will receive a room experience voucher with a face value of 50 yuan.

◆ From June 1st to June 14th, anyone who spends more than 200 yuan on Western food, 500 yuan on sauna, and 1,500 yuan on entertainment will receive a gift (one of the following):

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A. 1 swimming card or fitness card (free for one month)

B. Room experience coupon of 30 yuan (this coupon is limited to 1 at a time)

Activity 2: Father’s Day is the third Sunday in June every year. It originated in the United States and has become popular in China in recent years. Many hotels and restaurants have therefore regarded Father’s Day as a business opportunity to increase sales. The specific contents of the plan are as follows:

1. Time: Father’s Day, June 15, 20xx

2. Location: Western Restaurant on the first floor of the hotel

3. Activity goals and purpose:

Due to father’s love, people’s speech has always been moderate and peaceful. The greatness of maternal love makes us ignore the existence and significance of father's love, but for many people, father's love has always affected them in a unique and quiet way. This is where the strangeness of father's love lies. It is shy to express and neglectful of publicity, but it is majestic and solemn. That's why some wise people say that father's love is like a mountain. On the occasion of Father's Day, Regal Combo Hotel has specially organized a special event.

This event will leave customers with many beautiful and warm memories and deepen their understanding of Regal Combo Hotel.

4. Marketing target:

Families and men during Father’s Day.

5. Theme:

"Father's love is like a mountain, and fathers also need care"

6. Promotional activities

◆Father's Day , men who consume Western food will receive a cup of nourishing stew (clear soup with ginseng) and a fitness center experience coupon.

◆Men over 70 years old enjoy a 50% discount on the buffet.

◆Four people dine for free.