Traditional Culture Encyclopedia - Hotel accommodation - The difference between "listing price" and "retail price" of hotels

The difference between "listing price" and "retail price" of hotels

1, different starting points:

Simply put, the listing price is an identity price set by the hotel to highlight its own level, and the front desk price is the actual selling price set by him according to different market conditions.

2. Different prices:

The listing price is generally higher than the retail price. The front desk price refers to the execution price these days or today, not the listing price of Samsung Hotel, but a sales price set by the hotel according to the market situation and the number of customers. Hotels generally don't sell at the listing price, but at the front desk price.

Extended data:

In essence, the hotel's business activities are not to produce and sell tangible material products, but to provide an intangible service to the guests with material facilities, and the guests finally get only the utility of a service and the experience of a service process.

Therefore, in the hotel's business activities, the process of providing services by the hotel and the process of consuming services by the guests are at the same time and space, and the guests can only enjoy them on the spot, but generally they can't take them away, and the hotel can't inspect the goods in advance and store them afterwards. Of course, there is no patent for intangible services.

Hotel management is restricted by many factors, including three basic objective factors: first, social and political factors, namely national policy, social order and diplomatic relations;

Second, economic factors, that is, the degree of development of commodity economy, the speed of national economic development, people's consumption level and so on. Thirdly, the attraction and seasonal influence of tourism resources and traffic conditions in this region. All the above factors are variables, and any change in them will directly affect the hotel's business activities.