What are the contents of hotel marketing?

In line with the principle of paying equal attention to theory and practice, it not only explains the general principles of hotel marketing, but also introduces practical operation methods. There are 12 chapters in the book. It embodies the service characteristics of hotel marketing and selects exemplary cases. Based on the needs of action-oriented teaching methods, it uses rigorous logic, multiple forms of memory enhancement methods and effective visual effects to maintain students' interest in learning. Strive to combine theory with practice, analyze the real business environment, and provide guidance for hotel decision-making and marketing practices. The characteristic of this book is that it comprehensively considers the knowledge-based, ability-based and personality-based curriculum views, is based on the results of professional basic curriculum reform, and takes knowledge mastery, ability cultivation and quality improvement as comprehensive goals, striving to meet the needs of students' sustainable development.

Chapter 1 Marketing and Marketing Management Philosophy and Its Implementation

Chapter 2 Hotel Marketing Characteristics and Management Strategy

Chapter 3 Hotel Marketing Environment

Chapter 4 Marketing Information System and Marketing Research

Chapter 5 Hotel Customer Source Market and Its Segmentation

Chapter 6 Hotel Product Design and Innovation

p>

Chapter 7 Internal Marketing and Building Customer Loyalty

Chapter 8 Hotel Product Pricing

Chapter 9 Hotel Distribution Channel Selection and Management

Chapter 10: Hotel Product Promotion

Chapter 11: Full-time Staff Sales

Chapter 12: Hotel Marketing Management

Chapter 13: Formulating a Marketing Plan for the Next Year