How can I make my boutique hotel design look taller?

At present, high-end business theme hotels such as Huajiantang and Banyan Tree often exist in the name of B&B, and a large number of farmhouses have changed their signboards to B&B, which makes people unclear about the concept of B&B. Combining my own design experience and my wife's small hostel, I will tell you some differences between homestays and hotels.

The biggest difference between a B&B and a hotel is that B&B has its owner. The theme of B&B is to amplify and materialize the owner's hobbies or beliefs. What B&B shares with residents is the culture of the proprietress and the life of the shopkeeper. What B&B can benefit from is "identity economy", which is a group of basin friends attracted by their owners' hobbies. It is a small circle for some groups. People in this small circle agree with their owners' lifestyle or hobbies, and pursue to be able to play with their owners, and at the same time, they are not very sensitive to consumer prices (this is also the main point that B&B differs from ordinary youth brigades or inns).

The main differences can be reflected in the following aspects:

1. This hotel emphasizes speed and efficiency; B&B is slow.

Hotel check-in-check-out; ; When the host communicates and shares with the guests during their stay, he can often become friends with them. The two sides will keep in touch after the guests leave. Even the host will establish a circle of friends based on his homestay, and the guests will become active members of the circle of friends. The host will even receive gifts from guests from afar.

Many hotel friends turned to B&B and asked me why the hotel manager specially hired from colleges and universities made a mess of B&B. That's the reason. The efficiency of hotel management "five meters to stand up, three meters to smile and one meter to say hello" is difficult to integrate with the warm atmosphere of the hotel.

2. Hotels are generally larger and homestays are generally smaller.

Laurie Black talked about the size of the hotel. According to my own experience, the best location for B&B is Room 5- 15. Because it is too big, it is difficult for the host to have enough experience to communicate with the guests, and once this is lost, the true meaning of B&B will be lost.

At the same time, the public space of the hotel is small, while the public space of the hotel is relatively large. Generally, the area ratio of public * * * space to guest room space is between101.0 and 1.5/ 1.0. Some public * * * spaces in B&B will be equipped with a small library, a coffee bar, and even the collection and display of comics that the owner likes, providing public * * * spaces. It enables guests to communicate with the host and other guests-naturally, when you stay in a hotel, you can sit in a daze with your head empty, but it is also a great thing to chat with a group of new friends with the same hobbies and share their experiences in a warm new environment.

3. The hotel pursues to return to this cycle, and B&B has pursued it for a long time.

Hotel operators are generally companies, and a hotel project can cost tens of millions or even billions, so the whole business process must be carried out with efficient income-generating activities and management.

At present, the owners of good homestays in China are generally artists or petty bourgeoisie (of course, the owners of homestays are not just this kind, which will be discussed in detail later). They are not too worried about returning to this issue. They can carefully polish the B&B and make it truly their living place.

Let's put aside some other minor differences. Here I want to tell you the type of hotel owner.

At present, the owners of homestays can generally be divided into three categories. The first category is tourism development groups or real estate developers in transition, the second category is artists or petty bourgeoisie who are not worried about food and clothing, and the third category is local villagers such as scenic spots. These three types of products also happen to correspond to boutique hotel-style "homestays", homestays and farmhouses. In recent years, the main reason why homestays can be heated up is that the homestays run by the second kind of people really meet the blank of identity accommodation.

The products of the first type of developers are very tall, but I prefer to call them boutique hotels. In recent years, the survival pressure of such products has been extremely high, and many people around Hangzhou can't persist.

The third kind of operators often make the product quality rough because of the limitation of knowledge and vision, and finally fall into price war and have a hard time.

Finally, I want to say a few more words to some friends who like their homestay: being a homestay is not a joke, not as romantic as I thought. All kinds of miscellaneous things will confuse the host. My wife is also thinking about Chunhua, but after doing it, she almost collapsed and was encouraged by her friends to do it slowly. To be honest, it is still quite difficult for people who make money quickly through homestays. The recurrence period of B&B is between 3 and 5, and the annual rental rate is still above 60%. Now many friends' homestays look glamorous, and the essence is a hot potato. Some friends who are homestays in Lijiang are now struggling with all kinds of reluctance. . . . .