Traditional Culture Encyclopedia - Hotel accommodation - How do hotel operators seize the new business opportunities in the conference market?
How do hotel operators seize the new business opportunities in the conference market?
You have done a good job in three aspects of hotel conference marketing, and I guarantee that the occupancy rate of your conference room will double several times:
First, grab competitors' customers! It takes three months to take a person out. I will go to other hotels within 0/0 km of the hotel/kloc every morning. If you have a meeting in another hotel, it will be reflected on the banner or the sea cloth in the lobby. Write down all the units meeting in the competitive hotel, and then go back to the company to sort it out in the afternoon. You can find the person in charge of these conference guests online or through corporate surveys and grab them at a price 5% lower than that of your competitors.
Secondly, only 40% of the hotel's conference guests come from enterprises several kilometers around the hotel, and most of them are conferences held by foreign enterprises, and many of these conferences are held in the ota of the three conferences: Hotel Brothers, Club Little Three and Amoy Venue.
The reserved venue. Hotel brother is a member, remember to pay an annual fee to ensure the flow. Hui Xiaoer is a form of grabbing orders. He has to concentrate on grabbing orders every day, and every order has to go back to Hui Xiaoer Company.
Third, many meetings, because the meeting work is very complicated, are generally handed over to the new employees of the company for follow-up, which is difficult to satisfy. The hotel tries its best to help the conference company make the details, such as arranging smokers to live with smokers and arranging them to be of similar age. These are some small details to meet the satisfaction of the company's guests. Can improve the rate of return
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