How does the hotel industry operate private domain traffic?

The core problem of hotel industry is that the relationship between hotel and customers is weak.

(1) The activity of its own APP is low.

(2) WeChat official account is difficult to operate.

(3) membership management is difficult and costly.

(4) It is difficult to precipitate when leaving the store.

(5) Transformation depends on OTA profit margin.

In order to solve the above problems, hotels must establish a private domain traffic pool and use appropriate methods to operate their own private domain traffic.

Smart SMS+fast application is a powerful tool for hotel industry to create private domain traffic.

One of the reasons: most hotel companies send a lot of short messages, but in the past, they only played the role of informing customers of orders, and could not play the role of transformation. For example, if you receive a hotel check-in reminder message, if you can book a hotel through this message (check-in for the second night, or check-in for the next business trip), then this message is likely to achieve the effect of transformation and customer acquisition, and customers can book directly after receiving the message.

(1) SMS features one-to-one contact between enterprises and users, while smart SMS greatly improves the contact rate and conversion rate of enterprise users.

(2) The reach of smart short messages and the creation of enterprise private domain traffic pool can better manage its members, improve communication efficiency and enhance communication effect;

(3) Let SMS bring transformation, so that the original pure consumption and untransformed SMS fee is no longer meaningless, and the SMS fee is no longer wasted. The money spent will bring transformation, greatly reducing costs and bringing greater benefits.

The second reason: the user activity of hotel APP is low, otherwise it will operate "fast application". In this way, the user experience is convenient and fast, saving the effort of downloading and installing the APP, and the enterprise data is led to the enterprise itself without worrying about the loss of enterprise data, thus creating a private domain traffic pool for the enterprise.

Smart SMS is combined with fast application. With smart SMS as the entrance, the fast application of enterprises is mobilized to carry out various business operations, and customers are constantly reached, active and retained, and they are "raised" in the pool to improve the rate of re-residence. By transforming hotel reservation customers into members, we can provide them with exclusive customized services, increase customer stickiness, better pool customers, and contribute to the high-quality transformation of corporate business.