Traditional Culture Encyclopedia - Hotel accommodation - Cits joint's company introduction

Cits joint's company introduction

The company has six holding (wholly-owned) subsidiaries and/kloc-0 branches, namely, Nanjing cits joint Tangshan Hot Spring Development Co., Ltd., cits joint Chongqing Shangyi Hot Spring Development Co., Ltd., Beijing Metropolitan Management Consultant Co., Ltd., Yichang Three Gorges Jinshan Shipping Co., Ltd., cits joint Tourism Development Co., Ltd., Nanjing cits joint Hotel Management Co., Ltd. and cits joint Beijing Branch.

Strategic positioning: the target company subtracts from the original business and assets in stages according to its own developable resources and development needs. Through asset reorganization and business merger, the development, construction and management of leisure and holiday projects with health and leisure industry as the main business form, as well as investment, development and management cooperation of related projects with main business form will be finally established. At present, the business development and strategic model is "brand chain city suburb hot spring resort+city health and leisure club". From branding, scale and specialization, the core competitiveness is fully formed. The adjustment of strategic positioning enables the company not only to fully integrate development goals and strategic resources, but also to continuously improve its core competitiveness and assets. In 2008, the first phase expansion of Nanjing Tangshan Project and the planning of the second water area were completed, and the Beijing Metropolitan Club, the first phase of Chongqing Shangyi Resort and Bailuzhou Project were opened, which will promote the development of the company's industry to scale and brand.

Taking brand as the key link, Zhang Chi Youdao Company seized the opportunity brought by the development of domestic hot spring tourism market, combined with the company's overall development and business strategy, summed up the previous development experience, adhered to the development of "brand strategy", strengthened the management and expansion of the developed Nanjing Tangshan project, and started the planning and implementation of the second phase project; Actively prepare for the completion of the first phase construction and trial operation of Chongqing Beibei, Beijing Lido and Nanjing Bailuzhou projects; Actively promote the investment and development process of Chengdu project. The company's goal is to be a corporate brand of "cits joint" and a commercial brand represented by "Shang Yi Hot Springs". Through active development and cooperation, we will continuously introduce new high-quality brand holiday products, effectively export brands through solid construction and construction, build high-quality professional product brands, and gather to enhance brand assets.