What does light life have to do with the US Mission?

The light hotel is not the brand of Meituan, but an independent company, and Meituan has no equity investment in it. The two parties are just normal business cooperation between hotel brands and hotel reservation platforms. ?

Light Accommodation Group is the latest hotel empowerment platform in China in recent two years, aiming at building a technology-driven systematic platform capability and leading the innovation and development of the hotel industry. Since its establishment, 20 19 has covered nearly 3,000 cooperative hotels in 203 cities, 30 provinces and cities, and won several rounds of top-level fund investment.

In 2020, it will be the first year of multi-brand development of light accommodation group hotels. Through the accurate investigation of the operation data of nearly 3,000 cooperative hotels, this paper accurately analyzes the portraits of consumers, and tries to innovate the consumption experience in an all-round way by shaping the hotel space with different experience perceptions, so as to enhance the business income.

Therefore, three hotel (new) brands are launched (upgraded) at the same time: the functional hotel brand "light box" which focuses on local pan-entertainment experience, the mid-range business hotel brand "Yue Ying" which advocates "self-satisfaction", and the light transformation hotel brand "Yue Xiang" which caters to mass consumers' travel and advocates "ever-changing life".