Measures for the management of small and medium-sized hotels

Hotel management plan 1. Business plan: 1. Hotel positioning: the hotel has complete functions, 105 rooms, hotel catering and small entertainment in proportion to operating income and operating expenses. The hotel is finally positioned as a "city business hotel with convenient transportation and complete functions", with government agencies, companies and other business exchange activities as the main consumer market, reflecting the advantages of centralized consumption. The hotel will achieve this goal through three stages: solid foundation-market access, stable development-market occupation, upgrading and market expansion. 2. Main business ideas (1)SWOT analysis S (advantages) ① Located in the university area, the city is densely populated and business activities are frequent ② The owner (education committee) strongly supports ③ The hotel is fully functional. Larger business area ④ Attractiveness of newly-opened hotels to the market ⑤ Convenient transportation ⑤ W (disadvantage) ① It takes a long time for newly-opened hotels to form management mode and service standard ② Discontinuity of hotel management in the initial stage of opening is easy to cause customer loss ③ Higher labor cost in the early stage of the hotel ④ Lack of popularity o (opportunity) ① Changsha is the political and economic center and tourism in Hunan. Hot cities are developing rapidly. 2. The increase of business activities. 3. The introduction of the national stimulus consumption policy will bring new customer groups to the hotel catering and entertainment departments. 4. The development of the surrounding area of the hotel. 1. Future development of surrounding hotels. 2. The university area is a low passenger flow area with two holidays every year. 2. The basic business philosophy should achieve the ultimate goal. It is very important to lay a solid foundation-the operation of market access at this stage, and it is planned to carry out the work from the following aspects: ① The guest rooms are mainly business individual customers and conference markets, plus a certain amount of network individual customers, establish direct cooperative relations with local organs, units, troops and commercial companies in Changsha, promote them at preferential prices and the establishment of * * * conferences, gain the largest conference market share by relying on the advantages of the owners, and integrate hotel rooms, catering, entertainment, recreation and other products. (2) Make full use of the characteristics of more meetings of Changsha municipal government agencies, increase the service content in a targeted manner, equip with a business center and a small conference room, improve the conference reception capacity, tap the potential of the conference market, and set up a conference sales manager to be responsible for the development of the conference market and the maintenance of conference customers; Through "come out, please come in", contact with surrounding units and conference companies to establish good cooperative relations; Use the owner's customer resources in Changsha to carry out special sales and win a large number of loyal customers; Contact with major enterprises, institutions and groups around the hotel by e-mail, fax and information. , in order to improve the visibility of the hotel among potential customers; Do a good job in the reception service of various conferences in the education system, and take this work as the focus of the whole business activities. ③ Hotel catering will be mainly based on fine Hunan cuisine, supplemented by some high-grade Cantonese dishes and special dishes for promotion. Mainly catering for business activities, supplemented by some team banquets, wedding banquets and family consumption. Set up a special sales team to sell and maintain catering customers, establish an effective performance appraisal system, improve the enthusiasm of sales staff, improve service quality, ensure the production of dishes, and form a group of stable and loyal customers. In addition, the company has its own supply advantages and a base that can provide all kinds of green catering raw materials, and the catering development prospect is huge. (3) Business objectives: At this stage, through flexible and diverse business methods, customer training and market access of major business departments will be realized, and basic profits will be realized. Iii. management plan: 1. The basic management thought takes the standard service standard of four-star hotels at all levels as the standard of hotel service quality, operates with advanced management concept, improves management level, and lays a solid foundation for realizing the ultimate goal of the hotel. 2. The management idea of consolidating the foundation stage-market access (1) According to the mature management framework and system of the hotel management company, combined with the actual situation of the hotel, the management process, departmental rules and regulations, service operation process, service quality standard, flow chart and other aspects have been improved and supplemented. , and carry out comprehensive promotion. (2) At this stage, the standard four-star hotel service standard should be taken as the standard of hotel service quality, service training should be given to employees, supervision should be carried out in all aspects in the usual work process, and standards should be improved in the maintenance and cleaning of equipment and facilities. (3) Strengthen the execution supervision of middle managers, establish an effective post assessment mechanism, standardize business management, sign an assessment responsibility letter, and link responsibility with salary. (4) Strengthen the team building of the hotel, enrich employees' spare time, increase the training of employees, and set up a shop newspaper to improve the enthusiasm of employees and the cohesion of the hotel. (5) Emphasis on detail management and on-site management, requiring employees to pay attention to details in service, so as to upgrade the service to a higher level, and requiring managers to have the concept of details in the management process, especially in the cost management process, so as to gain benefits from management. Managers visit the front line, actively implement new management systems and methods, and quickly solve existing management problems on the spot. (6) In the usual management work, consciously cultivate and reserve a group of talents, reserve a group of talents through the improvement of salary, career development and emotional investment, and cultivate a group of talents through strict training, strict supervision and severe test, so as to lay a solid foundation for realizing the hotel management goal in the next stage. (7) Strengthen financial management. Under the premise of the original financial management function, we should be able to better complete the supervision function and provide analysis reports on hotel revenue management and cost management. Cultivate a group of employees with high service skills, good service awareness and strong corporate identity; Have a high-quality, high-level and highly responsible management team; Have the ability to compete with other high-end hotels in Yuelu District of Changsha; There is huge room for further development, and it has become an excellent hotel with thoughtful service and perfect management in Changsha. I said, man, everyone has his own characteristics, and there is no one like him in the world ~ ~ The ancients: I was only useful when I was born. So not every hotel has one or several basically the same development models, okay? It is easy to die. Interesting QQ: 783552027