What hotels are transforming into long-term rental apartments?

Not long ago, nine ministries and commissions selected 12 large and medium-sized cities across the country as pilot areas for rental housing, which indicates that China's rental housing market has ushered in new development opportunities. Encouraged by the national policy, the housing supply in China is changing from resale to rental and sales, and the housing rental market has entered a golden age.

Under the background of the country's vigorous promotion of housing leasing, hotel-style long-term rental apartments, as a new form of housing, have risen rapidly all over the country. Compared with the traditional rental market, long-term rental apartments are generally transformed through the whole building, such as hotels, decorated and equipped with daily furniture and household appliances. , realize the bag check-in, and provide butler-style services throughout the process to create a new and convenient living experience for tenants. Long-term rental apartments have been highly sought after by the market since their appearance. Another reason for the rapid rise of long-term rental apartments is the consumption iteration, the growth of emerging demand and the value-added demand of real estate.

Long-term rental apartments transformed by hotels are usually located in areas with convenient transportation or near office buildings. In addition to daily furniture and appliances, smart door locks, 24-hour monitoring and smoke spraying devices, they also have almost the same safety facilities as professional hotels. In addition, there are public areas for tenants' daily leisure and entertainment, full-time butler service, and special maintenance, cleaning, ordering and express delivery services, which have become the standard configuration of hotel-style apartments.

Compared with ordinary hotels, hotel-style long-term rental apartments have lower investment cost, less staffing, lower vacancy rate and shorter capital withdrawal period. At present, there are essential differences between long-term rental apartments and daily hotels. Generally speaking, the daily average price of hotel-style long-term rental apartments is much lower than that of hotels, and the occupancy rate is higher and more stable, so the maintenance cost is lower and the profit is higher than that of hotels.

At present, the rapid development of long-term rental apartment industry has attracted many enterprises to set foot in it. Many hotel groups have launched their own long-term rental apartment brands, such as Comma Apartment under Home Inn, Family Apartment under Zhu Hua and Fun Apartment under Zhu Bo. In addition, developers, financial institutions and even traditional intermediaries have turned their attention to the field of long-term rental apartments. For a time, long-term rental apartment brands have blossomed everywhere in the market.

Since the beginning of this year, policies to encourage the development of the housing rental market have been intensively introduced throughout the country. The introduction of this policy aims at reversing the long-standing structural problem of "re-purchasing but neglecting rent" in China's real estate market, guiding citizens to regard housing lease as another important way of living and realizing the livable life of the broad masses of people.