Bank activity planning scheme

In order to ensure that the work or things can be carried out in an orderly way, it is often necessary to prepare a plan in advance, and the content and form of the plan should be carried out around the theme, and finally achieve the expected effect and significance. So how do we write the plan? The following is my bank activity planning scheme, which is welcome for your reference and I hope it will help you.

Bank activity planning scheme 1 In order to promote the further development of the postal currency card business of our bank, we will increase publicity efforts and enrich publicity means, and continue to carry out multi-channel, multi-level and multi-form publicity activities to improve and enhance the market competitiveness of postal currency cards. At the same time, in order to consolidate the marketing achievements of the bank's postal currency card in the second quarter, it was decided to organize the postal currency card marketing publicity activities again, and strive to achieve a new level of postal currency card marketing on the basis of the original card issuance.

First, the purpose of marketing activities

(1) Through business promotion, comprehensive handling fees, on-site card handling and other activities, we will ensure the sustained and rapid development of the postal currency card business, and continue to strive to increase the number of postal currency cards with the goal of occupying the individual customer market. Through publicity, it will play a certain role in promoting the bank to open cards and complete the deposit task.

(2) Conduct face-to-face communication, exchange, on-site business promotion and business consultation with customers, distribute leaflets on the spot to explain the knowledge of postcard use, strengthen customer relationship maintenance, continuously improve customer loyalty and satisfaction, and then attract more target customers.

Second, the marketing time

20xx July 30th to 20xx August 1.

Third, the organization of marketing activities

In order to ensure the smooth development of this publicity campaign, the campaign process is organized and implemented as planned, and the personal business department of publicity campaign is responsible for the lead and coordination during the campaign.

Fourth, the content of marketing activities.

Participate in the joint marketing activities of China UnionPay Henan Branch. China UnionPay Henan Branch plans to launch the marketing activity of "Brush the postal currency card and win the summer prize" in conjunction with regional commercial banks in various cities in the province on August 1 day.

(1) Unified image promotion. The layout of graphic publicity is provided by China UnionPay Henan Branch, and we can increase our special publicity content on this basis.

(2) Unified award setting. There are three prizes for postal currency card holders, and the prize value of each prize is 3000, 1000 and 500 yuan. You can also set up special rewards for cashiers. Among them, the first prize is provided by China UnionPay Henan Branch, and the rest prizes are provided by our bank, which is responsible for redemption. We can exchange prizes on the spot or at designated outlets and places.

(3) Unified award form. This activity adopts the automatic winning function of China UnionPay POSP lottery system to realize the real-time winning of cardholders (that is, the winning information is directly printed in the remarks column of POS documents, such as "Congratulations on winning the first prize").

Verb (abbreviation for verb) Location and method of marketing activities Location of marketing activities

According to the operating conditions of catering and department stores in our city, four high-quality participating units were specially selected, namely Xiyingmen Head Office, Leshan Shopping Mall, Tianlong Hotel and Berlin Jianguo International Hotel.

1. Marketing and publicity activities of winning the grand prize for consumption: During the activities, anyone who holds the UnionPay "postal currency card" of our bank and spends more than RMB 100 (inclusive) in the above four designated participating units will have the opportunity to win the prize (the prize will be automatically awarded for on-site consumption), and the redemption period is as of August 6, 20xx 17: 00.

2. Preferential discount: actively contact the high-quality merchants in our city, reach a merchant agreement with the merchants, and strive for the resource support of the merchants. Customers of "postal currency card" can provide discount support for cardholders when agreeing on merchants' consumption, and China UnionPay background system can provide automatic discount function.

Marketing and publicity of intransitive verbs

(1) Corporate Publicity: The Bank posted posters and distributed publicity color pages through its business outlets to publicize to customers.

(2) Merchants publicize the promotional color pages distributed by merchants coordinated by banks and the oral publicity of cashiers to customers in their stores;

(III) UnionPay publicizes that China UnionPay Henan Branch will conduct publicity through national customer service 955 16, China UnionPay website and other channels.

Bank activity planning scheme 2 I. Overview of activities:

Theme: Cross the Que Bridge hand in hand and meet Hengfeng.

Activity time: tentatively scheduled for August 20th, 20xx.

Target audience: Debit card holders of Minsheng Bank (families or couples)

Scope of activities: business outlets and community outlets of Nanjing Branch.

Objective: Through the interactive experience and the popularity of the novel active communication Minsheng Bank, to increase the quality of existing customers and expand the number of new customers in the interaction between customers and employees.

Second, the publicity of the previous activities

Material promotion:

1. In the early stage of the event, provide posters and leaflets to promote the landing activities.

2 in the business outlets, office buildings, cooperative units around the community to put promotional materials, promotional activities.

Telemarketing:

3. All business outlets invite customers to participate in the activities by telephone invitation and on-site visit to existing customers.

Media promotion:

4. Publish the related information of this event in soft text on hengfeng bank WeChat public platform as one of the online promotion channels.

Three. Activities:

(1) Tanabata integral movable wall

1. A movable background wall is placed in the business outlet, and the love pattern or hengfeng bank logo pattern is printed on the background wall.

2. Insert roses at the designated LOGO on the background wall.

3. The customer takes photos in front of the background wall of the business outlet and sends them to a circle of friends to receive roses.

(2) Selection of photographic works

Commercial outlets collect photos taken in front of the silhouette wall. Participating customers can pose in front of the silhouette wall and take photos in front of the silhouette wall as entries.

(3) Finding the Right Person in the Destiny Wall

Collect the information of customers who need marriage and make friends, fill in the form and put it on the fate wall as an auxiliary function of the whole activity wall, which also makes the whole activity more suitable for the theme related to Tanabata.

Fourth, the rules of activities:

1. With the theme of "Crossing the Que Bridge hand in hand, Meeting the Hengfeng", and taking the pose in the silhouette wall as the expression form of photography works, the best works were selected.

2. Participating customers can bring their own shooting tools or be assisted by bank staff.

3. In the activity, the evaluation criteria are: the degree of gesture expression, creativity and novelty conveyed by the gestures of the participating customers in the silhouette wall as the evaluation criteria.