Traditional Culture Encyclopedia - Hotel accommodation - Experts say that the catering industry must take the initiative to save itself under the epidemic! How to save yourself?
Experts say that the catering industry must take the initiative to save itself under the epidemic! How to save yourself?
Learn to establish close contact with customers. Before the outbreak, the catering industry paid more attention to taste and environment. After the epidemic, besides two aspects, the catering industry should pay more attention to how close it is to customers. For example, at the worst of the epidemic, the catering industry can take advantage of the convenience of its own industry to provide free living materials or other ways to solve the residents' diet. After long-term cooperation with the community, a restaurant can establish close ties with local residents. After the epidemic, many residents are willing to take the initiative to eat in restaurants. In the long run, the catering market will gradually stabilize and even reach an upward trend.
On the premise of not losing money, we can engage in more favorable promotional activities. After the end of the epidemic, on the premise of ensuring that their own costs and profits are not lost, they will take the initiative to issue some full-reduced coupons to residents, or recharge them to enjoy preferential activities. Many restaurants offer discounts from 300 yuan to 500 yuan, or coupons from 200 yuan to 50 yuan, or coupons from 300 yuan to 70 yuan. The duration of preferential sales promotion should not be too long, which is easy to make customers feel numb. Most promotional activities are generally maintained within one month.
Pay attention to the service consciousness of catering industry. As a service industry, the catering industry should have a strong sense of service besides the tastes of the public. For example, employees in Haidilao have a strong sense of customer service, and business is booming every day. However, if a catering industry doesn't even have the most basic service consciousness, even if it tastes unique and delicious, there won't be too many customers to eat in the long run. It is a hard standard for the catering industry to save itself and a way to win the favor of more customers to regard customers as God and serve every customer well.
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