What knowledge does ota hotel operation specialist have to know?

ota hotel operation specialist must know the following knowledge:

1. Operational thinking

In the Internet age, we often hear this word, such as new media operation, e-commerce operation, user operation, community operation and growth operation ... In this era, there are various operation positions. If you find it difficult to understand the word "operation", let's put it another way-".

used in our hotel industry, hotel OTA operation is the maintenance and management of hotel OTA platform. This management is all aspects, that is, hotel OTA operation is all aspects, such as online product management, order management, OTA background management, customer management, offline work coordination and management, and so on.

2. User thinking

In the Internet age, user thinking is very important. So, what is user thinking? It is to think from the perspective of users, customers and consumers. What do consumers like? What do users need? Think about everything from the perspective of customers and consumers. It is necessary to run the hotel online business in a way that consumers like, and do the hotel OTA operation according to the needs of consumers.

3. Marketing thinking

The hotel OTA operation specialist is not only an operation specialist, but also a marketing specialist. Everyone should remember this sentence: as long as there is a market, there will be marketing.

What's more, the current hotel market is a buyer's market, and the supply exceeds the demand; In addition, the homogenization phenomenon in the hotel industry is very common, and the competition is fierce. Therefore, when we do hotel OTA operation, we can't wait for orders to come to our door, but we must try our best to attract customers and attract traffic.