Traditional Culture Encyclopedia - Hotel accommodation - How to carry out hunger marketing based on the development status of the cultural tourism industry in the post-epidemic era

How to carry out hunger marketing based on the development status of the cultural tourism industry in the post-epidemic era

1. Create a personalized marketing plan: Hunger marketing is not about spreading information randomly or large-scale advertising, but needs to decide the time and content of pushing business based on the goals. Develop and plan a complete promotion plan for the services or products in the industry that are most likely to attract consumers, highlight the features of the product, and increase its reputation and recognizability.

2. Arrange interesting themed activities: Some themed activities and meals can attract consumers’ attention, such as themed dinners, tasting activities, catering, cultural activities, etc. It can attract more people to participate, increase sales and improve brand influence.

3. Combine with the Internet to gain diffusion: use social media, WeChat Moments and other Internet platforms for promotion, publish personalized content, and use the characteristics of social media and your own brand features to gain widespread attention and users quantity.

4. Optimize service experience: By appropriately improving food quality, service quality and safety, establish a more effective and stable relationship with consumers.