What strategies does Marriott Hotels Group adopt to attract traffic and market?

With the rise of content websites such as Airbnb, users are increasingly seeking more intimate travel experiences, and some luxury hotel groups that were originally well-behaved are also feeling the crisis. However, Marriott Hotels can cope with it easily because they have already laid out content marketing and have always been known as "social Internet celebrities" abroad.

David Beebe, content marketing leader of Marriott International, said: "Marriott is a pioneer in the field of content marketing. We hope to attract new customers in a new way by creating fashionable and entertaining content that allows customers to see life. a generation of travelers while showcasing our luxury hotel brand collection.”