The basic meaning of fashion

A new and fashionable fashion accepted by a large number of people at a certain time and region. It belongs to a branch under the clothing category. If fashion is first worn by a small number of people, it is called trendy fashion. Clothing can be divided into popular fashion and stereotyped clothing according to fashion. Stereotyped clothing is a relatively fixed clothing style after popular screening, such as suit, tunic suit, jacket, cheongsam and so on. Fashion has a strong periodicity, which can be divided into gestation period, germination period, growth period, maturity period and decline period. With the improvement of social culture and consumption level, the epidemic cycle will become shorter and shorter. The price difference of the same fashion in a certain period may be great, so people say that "fashion is impermanent", which is changeable, likes the new and hates the old, and unpredictable, but it can also best reflect the cultural and artistic accomplishment and wearing level of designers and wearers.

According to the general traditional principle, clothing is a three-dimensional structure composed of elements such as shape, material and color. Fashion, on the other hand, is outside the three-dimensional space, and then tries to embody the time concept of clothing. In our country, fashion often refers to fashionable women's clothing. In fact, it should also include men's wear and children's wear. All kinds of new clothes are the most novel and popular at that time and in the local area, which have a strong plate-making nature of the times and conform to the trend of the times, and can be called "fashion". In foreign countries, shoes, hats, bags, and even jewelry, sunglasses, umbrellas and other clothing items have also been included in the fashion category.

First, it refers to the latest style of clothing; Second, it refers to contemporary clothing, which corresponds to "ancient costume". Fashion is formed in the development of clothing culture. Fashion was very popular in ancient China. "Everything is Wrong" records that "Qi Huangong is good at purple, and all countries are purple"; In the Han dynasty, "there are big sleeves in the city and silks in all directions"; During the Northern and Southern Dynasties, there was a time when "comb ornaments were more contemporary and clothes were new"; In the Tang Dynasty, there were descriptions of "fashionable clothes", "fashionable clothes" and "fashionable makeup". Modern fashion is usually considered to have originated from western court clothes. /kloc-At the beginning of the 7th century, the court costume designers designed various new clothes for the king's concubines and dignitaries according to the different seasons and ceremonial occasions, forming a copy of the court's new clothes. From 65438 to 1930s, under the influence of court costumes, all classes in France began to pursue fashionable new clothes, and fashion began to move from court to society. /kloc-in the 0 th and 8 th centuries, French court ladies often presided over fashion salons, which laid the foundation for fashion development. /kloc-in the 9th century, C.F. Worth, an Englishman, was engaged in fashion design and management in Paris. He was the first fashion show and was known as the "father of fashion". At the same time, some fashion critics discussed the meaning of fashion, and the concept of fashion gradually formed and promoted the development of fashion. In the 20th century, French P. Poire led fashion models to visit Europe and America, which opened the prelude to the era of international "pop envoys". 1914 g. Chanel released Chanel suits, 1924 C. Dior released the fashion creations of famous designers such as new look skirts, which greatly promoted fashion design and innovation. Most of the fashions before this were women's clothes. It was not until the Japanese Men's Wear Association put forward the concepts of T, P and O (time, place and occasion) in the 1960s that Americans advocated the "Peacock Revolution" (male pride like a peacock is a metaphor for male fashion), and fashion was extended to men's wear. China's fashion production and performance appeared in Shanghai in the early 20th century, and the modern fashion industry gradually rose.

Communication and fashion coexist with fashion. Communication promotes popularity and popularity expands communication. "E Min San" brand is a high-end women's clothing brand under Shang Yi (Hongkong) Clothing Co., Ltd., with simple products and fashionable personality. The clothing target is mainly fashionable women aged 25-45, which is white-collar women's clothing for business and leisure. "E Min San" has always been the leading brand in China's fashion women's clothing industry. The main color of clothing is composed of middle and high-grade fabrics, and black, red and beige, especially the style with outstanding female quality and fashionable personality, has always been favored by women who love beauty. He inherited the traditional charm design style of Italian fashion, and combined the physical beauty of women in the oriental metropolis with different popular elements around the world. Always keep the design route of three styles of ready-made clothes: romantic woman, exquisite elegance and fashion leisure. Fine workmanship caters to the aesthetic taste of fashionable white-collar women and symbolizes the highest spirit of China's fashion culture.

"E Min San" fashion women's dress shows the international quality of metropolis and the cultural style compatible with China and the West, with individuality but not publicity. Fashion inherits classics, and the combination of classics and soul fully highlights the natural characteristics of women's waist, chest and back. Since then, with unique creativity and unique business vision, he has continuously explored the design field, combined "E Min San" with the aesthetic characteristics and personality demands of oriental women, conveyed the latest Italian fashion style, determined the brand culture of "fashionable women's wear", and interpreted the fashion and self-confidence of oriental metropolis women. Valentino garavani Valentino garavani, founder, was born in Italy, 1932. Valentino Company 1960 was founded in Rome. Valentino Company 1968+0973 was acquired by Kenton Company, and Valentino 1973 repurchased the company. Valentino won the Naiman Marcos Award and the Italian-American Foundation Award. Richness, luxury and charm are the characteristics of Valentino women's clothing brand. Valentino likes to use the purest colors, among which bright red is his standard color. Jing Valenti's workmanship is very exquisite, from the whole to every little detail. Valentino is a symbol of luxurious lifestyle and is deeply loved by celebrities who pursue perfection.