Why does the market not only exist in the rich areas?

Poor people: Doing business is to make money, so you must do it where you have money, so you can make more money.

Wenzhou people: Everyone goes to one place, and the market is divided up. If you do the opposite and go to a backward place to manage what the local needs most, the market will be yours. Are you afraid of not making money?

As far as the south is concerned, the economic development in the north is relatively backward, but the north is also a place where Wenzhou people gather. Because, in the eyes of Wenzhou people, the north is a virgin land that has not been reclaimed, so it is high-energy and blind.

1980, 20-year-old Wenzhou native Zheng left his hometown of Yueqing and came to Lhasa.

After more than 20 days' journey, Zheng changed buses countless times and finally arrived in Lhasa, but he suffered from altitude sickness, which kept him from getting out of bed for several days.

After adapting to local life, Zheng began to look for a job.

At that time, there were earthen houses everywhere in Lhasa, and the houses were very backward.

"Compared with Wenzhou, it is simply decades behind," Zheng said with a smile. "However, thanks to the poverty here, we have a chance to develop."

Zheng has no venture capital, but only creates wealth by his own craft.

"When I first came, I was also a carpenter. I have been eating and living in Tibetan homes for five years. " Later, Zheng founded the electrical appliance distribution department.

Later, Zheng saw Tibetan farmers and herdsmen lighting butter lamps and candles. They didn't need electricity at all. This is because the construction environment here is harsh, the altitude is high, the temperature is low, the project is short, and the workers working here are in danger at any time.

Tibet Huadong Hydropower Equipment Co., Ltd. was established in 2000 to provide equipment and installation for small hydropower stations.

Zheng said that the construction of hydropower stations often takes a long way, and cars often roll over when driving in the snow, and sometimes even fall into ice holes.

In 2002, Zheng went to northern Tibet to inspect hydropower stations. There were eight cars at that time, and Zheng He was the last one. On the ice, except Zheng, his car fell into the ice hole, and all the other cars passed by. It was unbearably cold at that time, but his car was stuck in the ice hole. Everyone pushed hard for more than an hour, but they couldn't get up. Later, thanks to the help of a big truck, they were saved.

Most Wenzhou businessmen said with deep feelings: "Many times, we have all gone through the gate of hell. Especially in winter, the mountains are covered with snow and cars slide on it. When passing through the narrow and inclined mountain road, there are often cliffs around us. Through the window, we can even see a lot of wreckage that fell down the mountain because of accidents. "

However, despite such harsh conditions, Zheng has always been honest. The hydropower station equipment he installed is guaranteed to be repaired, replaced and returned within five years, and the annual inspection is guaranteed free after five years. When receiving the user's emergency maintenance request, promise to send someone to handle it within 48 hours, rain or shine, and do not stop work until the problem is solved.

Wenzhou people think that the market will be carved up when everyone rushes to one place. If you do the opposite and go to a backward place to manage what the local needs most, the market will be yours. Are you afraid of not making money? As Zheng, general manager of Tibet Huajian Hydropower Equipment Co., Ltd. said: "It is relatively backward, information is blocked and resources are scarce. As long as you can find what you need locally, there is nothing that cannot be sold."

Now, Zheng is the chairman of Tibet Huadong Hydropower Equipment Co., Ltd., and is praised as a "bright messenger" by Tibetan farmers and herdsmen.

It is generally believed that if you want to do business, you must operate in economically developed areas, so that you can earn more money. However, Wenzhou people think differently. Many Wenzhou people like backward and poor places very much. They just like doing business in such places. Wenzhou people just like to find gaps in the market, which is what people often say: "Where there is a market, there are Wenzhou people;" Where there is no market, there are Wenzhou people to explore. "

1In May, 995, Wenzhou businessman Wu Jianhai, with only a few suitcases and a book called "The Art of Salvation", set foot on the road to Africa alone.

Prior to this, Wu Jianhai had been doing business in Europe and his career was quite successful.

But Wu Jianhai resolutely put down the European market for many years and began his trip to Africa.

"People often say that Cameroon is a bright pearl in Africa. When I got there, I found that there was no porcelain shop in Douala, but China goods were very popular with local people. " Therefore, Wu Jianhai decisively established Blue Ocean International Trading Co., Ltd., specializing in the distribution of China goods.

As Ding Zhenxing, a businessman in Wenzhou, said: "There is no doubt that the more closed the place, the more suitable it is for the development of Wenzhou people. Closed places often have no mature business environment, but there is a huge seller's market. "

With the tenacity of Wenzhou people, Wu Jianhai overcame many difficulties and finally gained a firm foothold in Cameroon.

Since 1997, more and more China people have come to Cameroon to do business. However, due to language restrictions, difficulties in finding shops and public security problems, most of them gave up halfway and left angrily. "At that time, a bold idea was already brewing in my mind-to run China Mall, gather China businessmen, form a scale of operation, and let China's goods enter thousands of households in Africa." Wu Jianhai came up with the idea of running China Mall.

1At the end of 999, the "China Mall" founded by Wu Jianhai was opened. China Mall has 25 storefronts with a building area of 4,000 square meters, specializing in China products. As a result, Wenzhou's glasses, leather shoes, clothing and other small commodities have entered China Mall. Wu Jianhai also often takes African customers to Wenzhou for inspection, shifting the vision of the African market to Wenzhou, which enjoys a good reputation at home and abroad.

At present, China Mall imports more than 100 containers of goods from China every year, and the import amount exceeds100,000 US dollars. Wu Jianhai also became the vice president of Cameroon Overseas Chinese Chamber of Commerce and Industry. In 2005, Wu Jianhai was invited to attend the 6th World Conference of Chinese Businessmen, and was praised by International Business Daily as "a model for China people not to start businesses".

Based on his outstanding contribution to the development of China-Africa friendship, Zhu Rongji personally met the Wenzhou entrepreneur who dared to be the first.

"But there must be two basic elements in the area where Wenzhou businessmen gather-the early commercial market is not standardized and the absolute consumption base is huge." Teacher Jiang of Kunming University of Science and Technology said. These two basic elements are just suitable for the survival and development of grassroots Wenzhou businessmen.

A reporter once asked Su Desheng, general manager of North China Clothing City in Taiyuan, Shanxi: "What do you think of the prospect of doing business in Shanxi? Is it going back to the south or continuing to develop in the north? "

Su Desheng said: "From the current point of view, I think the prospect of doing business in the north is still relatively good, because there are more opportunities. If there is a gap to fill, there is an opportunity. Another point is that if the opponent's thinking is a little behind, the competition will be weaker. This is a fact. "

This is the vision of Wenzhou people. It is with this vision that many Wenzhou talents are willing to leave economically developed places and explore their own world in economically backward places.

Wenzhou people's quotations:

There is no doubt that the more closed the place, the more suitable for the development of Wenzhou people.

-Wenzhou businessman Ding Zhenxing

Why Wenzhou people can win many battles in business wars depends on their intelligent minds and the spirit of being the first in the world, which is also the embodiment of thinking determining the way out.

—— Chairman of Xu Wenzhou Clothing Co., Ltd.

Being a business is like climbing a mountain. At first, people thought it was simple. As a result, when you climb higher and higher, that is, when the enterprise gets bigger and bigger. When you encounter difficulties, the more you climb, the more you feel that you can't go up to the sky, get down to the ground, and can't turn back.

—— Nan Cunhui, Chairman of Zheng Tai Group