Traditional Culture Encyclopedia - Hotel accommodation - What is the business purpose of Hangzhou Kaiyuan Zhijiang Resort?

What is the business purpose of Hangzhou Kaiyuan Zhijiang Resort?

"Pay attention to customers and serve with heart; Create features and build brands. "

Kaiyuan Tourism Group is a well-known and powerful large-scale enterprise group with hotel industry as the leading industry, real estate industry as the pillar industry, building materials industry and other related industries as emerging industries, with total assets exceeding 654.38+0 billion yuan. The Group has more than 40 subsidiaries in Beijing, Shanghai, Hangzhou, Ningbo, Taizhou, Jinhua, Zhoushan, Chengdu, Xuzhou, Kaifeng, Changchun and Golmud. It is one of the top 500 private enterprises in China, top 20 hotels in China and top 50 real estate brand enterprises in China.

In the process of pioneering and developing, Kaiyuan Tourism Group has established the corporate mission of "building the quality of China and creating a happy life". 1988, the group started from a county government guest house. For 20 years, Kaiyuan Tourism Group has relied on "paying attention to customers and serving attentively; The business philosophy of "creating characteristics and building brands" and the code of conduct of "striving for the first place, being diligent, rigorous and caring" have become the "brand pioneer of China hotel industry" and "famous brand of China tourism" in the hotel industry. In the real estate industry, it has become "Top Ten City Operators in China (Hangzhou)" and "Top Ten Brand Real Estate in Hangzhou".

Looking forward to the future, Kaiyuan Tourism Group has formulated "relying on the group's comprehensive operation and investment and financing platform, taking the hotel industry as the leading industry, shaping a strong brand and implementing chain operation; Actively develop the real estate industry and form competitive real estate management characteristics; Introduce incubation related industries, strengthen the advantages of industrial combination, and build an industrial linkage development system. Committed to the chain construction of the hotel industry, the sustained growth of the real estate industry and the breakthrough of related emerging industries.

It is the vision and direction of 14000 kaiyuan people to become an excellent and sustainable modern company.