Planning scheme of hotel catering activities

In order to ensure the high quality and level of activities, it is often necessary to make an activity plan in advance, which is actually a written plan for the related factors of activities. So do you understand the activity plan? The following is my collection of hotel catering activities planning programs, welcome to read the collection.

Planning scheme of hotel catering activities 1 1. Theme of activities

Second, the activity time

Third, the purpose of the activity (increasing the unit price of customers and promoting the achievement of sales targets)

Four. Theme activities (during the period from January to December, as long as consumers spend more than RMB, they can add RMB to exchange for any commodity we have carefully prepared for consumers. Note: 1 Single receipt does not accumulate. Gift requirements: How many items should be selected as movable items? The price should be more than three yuan. Some items with large gross profit loss can also be limited, but more than eight items must be guaranteed every day.

5.xx express, introducing activities, dates and commodity activities.

Sixth, the atmosphere layout. Interior atmosphere layout: entrance exhibition board, atmosphere creation at the event site, and in-store posters.

Seven. Activity execution and division of labor: Planning Department: responsible for activity promotion, planning, operation and follow-up. Purchasing department: responsible for the organization and delivery of goods. Finance Department: Responsible for the availability of funds. Store manager: the general person in charge of the activity operation, responsible for supervising the work of various departments.

Food promotion content:

1. Food, restaurant promotion, many merchants will launch corresponding packages and launch corresponding dishes for consumers to choose from.

2. Production: Let consumers participate in the whole production process, which can better satisfy consumers' sense of accomplishment and desire for experience.

3. Aspect: Put food in front of consumers, attract consumers' attention and add invisible signs to restaurants.

4. Price: attract consumers through price, and don't lower the price and lower the brand of the restaurant.

5. Gifts: Offering some holiday-related gifts can attract some consumers. For example, you can get gifts if you book in advance, and you can get some gifts if you spend more than the quota. Gifts should conform to your own restaurant brand style.

Catering off-season promotion method:

1. Extend the development around the main products and launch a series of products suitable for seasonal consumption. For example, the main product is live fish hot pot, and some special dishes based on fish can be introduced as a supplement to the restaurant.

2. Develop varieties suitable for seasonal consumption and create selling points. For example, ice cream hot pot and light hot pot in summer hot pot can give customers more choices. At the same time, new varieties can also create new selling points and publicity points for restaurants and attract a wider range of consumers to participate in consumption.

3. Introduce a series of snacks and cold dishes suitable for seasonal consumption, and sell them at low prices on the premise of ensuring profits and even costs, so as to make customers feel affordable, thus promoting the rise of popularity.

4. Grasp the fruits and vegetables of the season, push away the series of freshly squeezed juice and fruit bowls, and even consider putting fruits and vegetables into the dish to increase the uniqueness of the dish. Environmental atmosphere promotion

Enthusiastic service promotion:

Attendants take the initiative to say hello, which plays a great role in attracting customers. For example, some customers walk into a restaurant and are considering whether to choose this restaurant for dinner. At this time, if a smiling waiter comes forward and says "welcome" and leads the guests to sit down, under normal circumstances, even if the customers are not very satisfied with the restaurant environment, they will not quit. Of course, taking the initiative to say hello does not mean hard pulling. On the contrary, it will arouse customers' resentment and avoid it.

Service personnel should be familiar with the dishes and services operated by the restaurant, such as ingredients, cooking methods, taste characteristics, nutritional components, historical allusions of dishes, and services provided by the restaurant. , in order to introduce to the guests in time or give a satisfactory answer when the guests ask. If we can know the psychological needs, customs, taboos and taste preferences of the market and customers in advance, we can recommend some products and services suitable for their psychological needs.

Service skill improvement:

Waiters should take the initiative to provide a variety of suggestions when accepting guests' orders. For dishes and drinks with increased consumption or high consumption value, the following methods are generally adopted:

Image dissection method, when the waiter orders, uses descriptive language to concretize the image and characteristics of high-quality dishes, which makes the guests feel good. So as to arouse appetite and achieve the purpose of sales promotion.

Explaining the technical method is to eliminate doubts about dishes through friendly debate and explanation with consumers.

With the overweight technology, for some dishes with controversial prices, the waiter can gradually put forward the characteristics of this dish during the introduction and give the guests appropriate discounts.

The method of adding technology constantly deepens and emphasizes the characteristics and advantages of dishes, which makes consumers impressed and thus produces the desire to buy.

Teacher technology, aiming at some high-priced dishes. Some guests will have doubts, and the waiter should explain patiently, which will make the guests feel good and cheap, thus creating a desire to buy.

Two possible methods are provided. In view of some guests' psychology of being expensive or cheap, we provide them with two kinds of dishes at different prices for guests to choose from to meet different needs.

Using the third-party opinion method, that is, with the help of social celebrities' evaluation of a dish, it is proved that it is of high quality, reasonable price and worth buying.

Make up your mind on behalf of customers. When a guest wants to order, but more or less hesitates, the waiter can say, sir, I will take care of the chef to make this dish better and ensure your satisfaction, and so on.

Take advantage of the contradiction between guests. If two guests come to dinner, one of them wants to order this dish, but the other doesn't, the waiter should use the opinion of the guest who wants to order to agree with his point of view and make the other guest change his point of view. Achieve the purpose of letting customers buy.

There are many catering enterprises that do not pay much attention to the innovative development of dishes or invest enough in promotion. Careful study of customers' needs, the marketing of "special dishes" is a sword to win by surprise. From the customer's taste, your catering industry will be evergreen in terms of color, fragrance, taste, shape and nutrition.

Secondly, service, the waiter's active greeting plays a great role in attracting customers. For example, some customers walk into a restaurant and are considering whether to choose this restaurant for dinner. At this time, if a smiling waiter comes forward and says "welcome" and leads the guests to sit down, under normal circumstances, even if the customers are not very satisfied with the restaurant environment, they will not quit. Of course, taking the initiative to say hello does not mean hard pulling. On the contrary, it will arouse customers' resentment and avoid it.

When a guest has a meal, the waiter should pay attention to what the guest needs and take the initiative to serve. For example, some guests want to have another drink after drinking. But they looked around, and no waiter came forward voluntarily, so the guests might be afraid of trouble. Therefore, in the service process of banquets, group meals and conference meals, waiters should always pay attention to pouring wine as soon as they see that the guests' glasses are empty, and there will often be many drinking climaxes during the meal, thus greatly increasing the sales of drinks.

Generally speaking, catering promotion will not cost too much, depending on the positioning and expected goal of the restaurant, and the investment is generally between 5%- 10%.

There are several misunderstandings in catering publicity. First, the more dining activities, the better. This concept is wrong, because catering promotion activities are to give themselves an accurate market positioning, give play to their own advantages, and apply this advantage to marketing activities. The process of promotional activities is the process of constantly comparing advantages. It is a marketing activity to establish, develop and maintain long-term and successful trade relations. Promotion activities should be coordinated throughout the hotel to form an overall marketing environment.

Secondly, the promotion activities are lively, and there are not many people. Catering promotion means "consolidating old customers and developing new customers". There is a saying in the catering industry that "it is better for a customer to eat once than to eat once for a thousand times." Especially in the promotion, we should emphasize the quality of dishes, catering culture, healthy eating, restaurant service and so on.

Catering promotion planning should seize the opportunity, choose the right theme, do the real content, and get adequate training in time, all of which must be considered in catering promotion planning. Don't hold promotional activities too frequently, but they should be meaningful and capture the hearts of consumers.

Generally speaking, catering promotion activities include the following publicity methods: logo promotion, advertisement, direct letter, advertising materials and materials promotion, hotel brochures, electronic materials and audio-visual materials promotion, cooperation with travel agencies, promotion through hotel sales representatives, agents and general agents, personnel promotion, participation in tourism fairs promotion, public relations promotion, telephone promotion, promotion through chain groups or chain sales networks, online promotion, special promotion and so on.

Planning scheme of hotel catering activities 21. Activity background

February 14 Valentine's Day is coming. Every hotel is trying to create romantic and warm programs for consumers. For many years, it has been sending roses and chocolates to build a place to convey the information of this plan to consumers.

According to the operating characteristics of our villa and the consumption habits of regular customers. This year, we have formulated the following Valentine's Day promotion plan for the general office to review.

Second, the theme of the event

Dongguan Mountain Villa xxxx Valentine's Day Pink Tour

Rose, pink, story

Third, the activity time

65438 February 2004

Fourth, the venue

Main venue: Lijun Club

Secondary location: guest room sauna room

Verb (abbreviation of verb) activity method

1. Create a warm and charming love palace for consumers through romantic scene layout;

2. Set up a "lover's message board" for couples to write their love words on.

3. Distinguish the identity of singles and lovers by hanging colored light sticks on their bodies. Singles can participate in the "lovers touch" activity held in the lobby.

4. Set up a "pink couple suite" in the guest room and sauna room, cleverly arranged, and give roses, chocolates, champagne and double breakfast.

5. Sprinkle the contents of the couple's chicken tail.

Sixth, atmosphere creation:

1. The gate is tied into a heart-shaped arch with pine branches, flowers and pink snow gauze.

2. The theme of the activity is marked on the beam that enters the door.

3. Set a 4× 2m "Couple Message Board" on the glass wall on the second floor.

The hall is decorated with pink chiffon, roses and pink balloons.

5. The room and sauna are decorated with pink chiffon, roses and pink balloons.

Seven, advertising methods:

1, leaflets: 10000 copies, distributed by yourself.

2, SMS release: 3,000 yuan.

3. Internal advertising: (including painting and computer screen).

4. Advertising text:

I'm lucky to have you.

Cherish you, and I will practice it all my life. (advertising words)

B, spring letter blooms, roses bloom, love comes, and your story begins;

Valentine's Day is coming, prepare a precious gift in Dongguan villa, then gently bring your she (he) and start meeting on this romantic day. (SMS)

C, February 14 Valentine's Day, "Pink Couples Suite" 188 yuan, I wish you a happy Valentine's Day!

February 14, the "Couples Touch" party for single aristocrats in Dongguan Villa is waiting for you!

Rose rain, wine candlelight, pink trip of the Lijun Club on Valentine's Day, waiting for you to participate!

Eight, promote the plan:

1. There are eight "pink couple suites" in the guest room, each of which costs 228 yuan per night, giving 8 roses, a box of chocolates and a bottle of champagne.

2. There are eight "pink couple suites" in the sauna room, each with 2 18 yuan per night, and 8 roses and a box of champagne are presented.

3. The "Couple Cocktail" set meal is launched in the lobby.

Hall 4 "Single Noble" and "Couple Encounter" activities.

Nine. Activity arrangement

1, Marketing Department:

Launch the campaign advertisement before February 10.

Do a good job in creating a Valentine's Day atmosphere before February 13.

2. Entertainment sector:

Before February 10, formulate the detailed rules of Valentine's Day activities in combination with the marketing plan:

Do a good job in creating a Valentine's Day atmosphere before February 13.

3. Sauna and Housekeeping Department:

February 13, decorate the pink couple suite.

4. Engineering Department:

Combined with the activity plan, make arrangements for lighting and electricity consumption and make special props.

X. cost budget:

1, simulated rose: 6000 ×0.3 yuan = 1800 yuan.

2. Rose: 500 × 1.00 Yuan =500 yuan.

3. Chocolate: 100 box ×20 yuan =2000 yuan.

4. Powdered snow yarn: 100 yard ×5.0 yuan =500 yuan.

5. Flyer: 10000 ×0.25 yuan =2500 yuan.

6. Painting: 200 square×10 yuan = 2,000 yuan.

7. Others: 500 yuan

Total: 9800 yuan

Hotel catering activity planning scheme 3 65438+1October 26th is the Double Ninth Festival. In order to carry forward the traditional virtues of the Chinese nation, the Moral Education Department of our school and the Young Pioneers Brigade will carry out the activity of "caring for relatives and expressing affection"-respecting the elderly on the Double Ninth Festival. The relevant arrangements are as follows:

I. Guiding xx

Through the rich and effective theme activities of respecting the elderly and the rendering of good social atmosphere, the xx style of young pioneers of Wang Long Primary School will be displayed, and the social fashion of respecting, loving and helping the elderly will be further created; Inspire all the players' inner filial piety and love for their relatives, push them to love their country and society from loving their families and elders, further establish a sense of social responsibility and historical mission, and actively participate in the construction of a harmonious society.

Second, the main content

According to the characteristics of teenagers, various series of activities with the theme of "caring for relatives, feeling relatives and expressing affection" were carried out in all middle and small teams to show the good xx style of young pioneers in primary schools in the new century.

1. With the squadron as the unit, each class of the class will carry out classes with the theme of "caring for relatives, feeling relatives and expressing family affection", carry out family virtue education, and guide children to honor their parents and elders and learn to be grateful.

2, it makes sense. Using the time of extracurricular activities, each student prepares a beautiful greeting card, writes his wishes or thanks to his parents and elders on paper, and takes them home to his parents and elders;

3. Carry out the activity of "Grandpa and Grandma's Double Ninth Festival, I am the master", and ask the young pioneers to use their brains to design an innovative festival xx for grandpa (grandma) and send deep blessings to the elders. It is suggested that young pioneers can prepare a crutch for their grandparents to facilitate their usual travel; You can exercise with your grandparents and everyone can exercise together; You can also chat with grandparents, chat with old people and have a heart-to-heart talk. You can also help your grandparents do some housework to relieve their hard work. Gratitude to grandparents with practical actions aims to further arouse the young pioneers' awareness of respecting and loving the elderly, vigorously carry forward the fashion of respecting and loving the elderly, and let them learn to be grateful and caring. * * * Enjoy a warm family life together.

4. A three-minute short speech. Use the morning reading class to give a "three-minute short story speech". Ask the students to tell touching stories about their personal feelings or their parents' and elders' selfless and sincere dedication and care for their children, and their sincere return and gratitude as children.

5. Optional activities. Each squadron independently designs around the theme and encourages innovation.

6. I can sing the song of dutiful son. Organize students to learn to sing a song with the theme of filial piety to their parents and elders, and choose their own songs;

Third, the overall requirements

1, attaches great importance to and actively participates in. All squadrons should fully understand the significance of respecting and loving the elderly for the Young Pioneers to carry forward and cultivate the traditional virtues of xx education of the Chinese nation and promote the construction of a harmonious society, attach great importance to this activity, give full play to the organizational advantages of the Young Pioneers, actively mobilize and widely launch it, and let as many players as possible participate in the activity.

2, xx organization, careful arrangement. Each squadron should design activity xx around various key activities, carefully organize and implement it, fully consider the characteristics of the players and pay attention to the actual effect of the activities.