What are the advantages of developing business award-winning tourism in China?

The Development and Competition Pattern of Business Awards Tourism Market

1, market overview

Business award tourism refers to professional tourism services with business as the main purpose, relying on conferences, incentive tourism, activity exhibitions, investigation and training, and aiming at promoting business development and shaping corporate culture. It is a modern and popular enterprise management method. It is a high-end product in tourism and has become one of the most important market segments in modern tourism.

There is a big difference between business award tourism and regular tourism. The biggest difference is that in conventional tourism, most products are released by travel agencies, and end consumers choose from them, while business incentive tourism is customized according to customers' individual needs, and on the basis of providing services such as conferences, exhibitions and incentive tourism, it incorporates elements that reflect customers' corporate culture. Conventional tourism mainly serves individual travelers in society, but few individuals are rewarded by business associations for their tourism services, usually governments or enterprises, and their personnel scale and reception requirements are also different.

At present, with the sustained high growth of China's economy and the continuous improvement of the degree of opening to the outside world, the tourism market of China Business Awards is developing vigorously, and it has become a subdivision that domestic tourism operators attach great importance to.

2. Development prospects

(1) has a broad market prospect.

According to World Tourism &; WTTC Tourism Council predicts that from 2004 to 20 14, business award tourism will play an increasingly important role in the economic development of various countries. The total market value of business awards in EU countries will increase from $232 billion to $290.2 billion, and the global market value will increase from $595.4 billion to $895.3 billion, with growth rates of 25. 10% and 50.40% respectively. In recent years, business prize tourism has developed rapidly in China. Compared with developed countries, China's business prize-winning tourism lags behind for nearly a century. However, with the development of global economic integration and the rise of China's economy, China's economic exchanges with the world have become increasingly frequent, and there are more and more international business, conferences, prizes and special tourism activities. China's business prize-winning tourism has entered a rapid development track.

(2) Specialization and subdivision are becoming more and more obvious.

In the early stage of domestic business award-winning tourism development, it embodies the characteristics of single product, homogeneous competition and lack of professional talents. With the rapid development of business award-winning tourism in China, the requirements of customers are getting higher and higher, and the requirements of various industries and customers for business award-winning schemes are getting different and more detailed, and the characteristics of specialization and segmentation of business award-winning tourism are becoming more and more obvious.

3. Competition pattern

Business prize tourism has the characteristics of high consumption level, rich profits, weak seasonality, strong economic pulling effect on destination cities, high requirements on service providers' professionalism, business operation ability and resource integration ability, etc. It is considered as the most valuable part of the high-end tourism market, which has attracted extensive attention from many tourism groups and will become a hot spot of competition among China tourism enterprises in the next few years. Business awards tourism business needs to integrate upstream resources such as hotels, scenic spots, tourism and transportation, and emphasize the integration and comprehensive operation ability of resources. Therefore, compared with other enterprises, travel agencies have natural advantages in this business, and at the same time have good upstream resource control and integration capabilities. Travel agency enterprises with strong comprehensive strength will have more advantages in the competition.

At present, domestic travel agencies have seized the lucrative market of business award-winning tourism and developed and operated business award-winning tourism. Some domestic travel agencies, such as China Youth Travel Service, China International Travel Service, China Travel Service Head Office, Zhongxin Travel Service, etc. , have set up professional business club award operators on the basis of their original related businesses, set up professional flags, and enter and expand the market. With the rapid growth of the scale of the business award-winning tourism market, more and more travel agencies will enter the market, and the competition of business award-winning tourism business will become more intense.