Many cities have issued documents to encourage government agencies and institutions to purchase commercial housing in groups

"Group buying of houses" has become another part of the regulation of property markets in various places. Many cities have issued documents to support and encourage group buying of commercial housing.

According to incomplete statistics from The Paper, since June, at least Taiyuan in Shanxi, Zhongshan in Guangdong, Shenyang in Liaoning, Tonglu in Zhejiang, Tongling in Anhui, Pu'er in Yunnan, Bazhong in Sichuan, Huanggang in Hubei, Changchun in Jilin and other places have issued Policies or activities related to “Group Purchase of House Purchases”.

Take Changchun, Jilin Province as an example. On July 8 this year, the General Office of the Changchun Municipal Government of Jilin Province issued the "Notice on Several Measures to Further Promote the Stable Development of the Real Estate Market." The "Notice" mentioned that centralized bulk purchases are supported. Commercial housing. Support government agencies, state-owned enterprises and institutions, colleges and universities, scientific research institutes and social groups to contact real estate development companies and organize concentrated bulk purchase activities for commercial housing. Group purchase of houses requires a commercial housing pre-sale permit, and real estate development companies must not sell at a price lower than cost.

In the view of Yan Yuejin, Research Director of the Think Tank Center of the Institute, this is an official form of affirmation of group buying behavior, which fully illustrates the orientation of activating the real estate transaction market through group buying and is conducive to the subsequent development of the housing sales market. The market is boosted.

In addition to Changchun, Huanggang in Hubei, Bazhong in Sichuan, Taiyuan in Shanxi, Tonglu in Zhejiang and other places also carry out "group buying" activities in different forms. Among them, many cities provide discounts for group buying housing.

It is worth mentioning that some cities have made it clear that the preferential prices reached through group purchasing of commercial housing in coordination with development companies will not be included in the range of registered price declines for commercial housing.

Taking Huanggang, Hubei Province as an example, Huanggang City, Hubei Province has recently formulated and promulgated the "Supplementary Measures to Further Promote the Stable and Healthy Development of the Real Estate Market in Huanggang Urban Area". The "Supplementary Measures" will be valid until June 30, 2023. . The policy mentions that government agencies, institutions and large enterprises are encouraged to organize group buying activities for house purchases. For group purchases of more than 20 people, the development company will give a discount of no less than 3% of the total individual house payment.

The policy of Tonglu County, Zhejiang Province mentions: Encourage real estate companies to carry out group buying activities for home purchases, based on the discounted price of the registered price, for one-time purchases of 10 units or more (pure duplex or townhouse projects) 5 units or more) commercial housing will be discounted by 3%; for one-time purchase of 20 units or more, there will be a further discount of 5%; for talents recognized by the city and county who purchase commercial housing for the first time, a 3% discount will be applied to a single unit. .

Bazhong, Sichuan, issued a notice on "Several Measures to Promote the Stable and Healthy Development of the Real Estate Market in Central Urban Areas" on July 4. The "Notice" mentioned that real estate development companies are encouraged to use the group purchase model to sell commercial housing. Actively carry out marketing activities targeting party and government agencies, employees of enterprises and institutions, and community residents to purchase commercial housing in groups. Trade union organizations at all levels actively organize employees to purchase commercial housing in groups based on the rigid demand and improvement demand of employees. The preferential prices reached in coordination with development companies are not included in the range of registered price declines for commercial housing.

But at the same time, some cities have clearly mentioned in their policies that group purchases of housing are prohibited. On July 11, the People's Government of Sanmenxia City, Henan Province issued the "Notice on Several Policies of Sanmenxia City to Promote the Sustained, Stable and Healthy Development of the Real Estate Market." It mentioned that the pre-sale price registration system for newly built commercial housing should be strictly implemented, real estate development companies should be guided to reasonably determine the average sales price, and the price of commercial housing should be stabilized. Government agencies, public institutions and state-owned enterprises are not allowed to organize new group purchases of housing or targeted housing development.

Earlier, in March this year, the General Office of the People's Government of Zhengzhou City, Henan Province issued the "Notice on Promoting the Virtuous Cycle and Healthy Development of the Real Estate Industry", which also stated that agencies, institutions and state-owned enterprises are not allowed to Zhengzhou City organized new group purchasing of housing and targeted housing development activities.

Zhang Bo, dean of the branch of the Real Estate Research Institute, believes that the purpose of starting group buying activities for commercial housing in various places is to promote the overall market activity and sales, and speed up the recovery of market confidence. The method of group buying is mainly to carry out some discounts and promotions on the real estate prices during the group buying period, in order to stimulate the pace of home buyers to enter the market. The role of group buying will vary significantly from place to place: if oversupply in a city is serious and the overall market confidence is still at a relatively low level, then the boosting effect of group buying will be relatively limited; and for some businesses that have hit bottom and started to rebound, For cities, the role of group buying will be more obvious.

Chen Xiao, a senior analyst at the Zhuge Housing Data Research Center, mentioned that judging from the cities that have launched such policies, they are mainly in some weak second-tier and third-tier and fourth-tier cities. These cities mostly have inventory pressure. With characteristics such as large size and difficulty in disposal, by encouraging group purchasing of houses, it can promote the disposal of commercial housing, reduce inventory pressure, and ease the wait-and-see mood of buying houses. Encourage some state-owned enterprises and institutions to carry out such activities. On the one hand, these groups themselves have purchasing power, and on the other hand, they can also play a leading and exemplary role.

At the same time, it should be noted that Chen Xiao mentioned that when carrying out such group house buying activities, many people buy houses together, and there may be certain differences in house buying preferences, property selection, etc., and the specific requirements for group house buying are Implementation brings certain difficulties. In addition, it is necessary to avoid the phenomenon of some institutions deceiving home buyers in the name of group buying. In any case, group buying of houses as an emerging form of house buying is ultimately intended to accelerate depurchasing and boost market confidence. The actual effect is worth looking forward to.

Yan Yuejin also said that the practice of group buying helps to sell houses in batches and also helps real estate companies to sell in one go. It is naturally a model that real estate companies can rely on. Moreover, the price of this type of housing will relatively have various discounts, and it is easy to attract buyers to enter. Judging from the actual process, all types of group-purchased houses need to ensure that they abide by marketing rules, and do not use some illegal and non-compliant projects for group purchases, otherwise it will easily damage credibility and cause some problems in the subsequent delivery of houses.

Some people in the industry also believe that the practice of group purchasing of commercial housing is not advisable. Like "watermelon house exchange" and so on, it is suspected of circumventing the "property market price limit order" in disguise.