Planning scheme of hotel Dragon Boat Festival activities

1, let customers know about XXX hotel and dispel their concerns about the high consumption level of this hotel.

2. Enrich the celebration atmosphere of traditional festivals and stimulate family consumption;

3. Utilize the existing site resources to realize diversified sales; Increase hotel turnover;

4. Consolidate the joint efforts of hotel sales, mobilize the enthusiasm of all staff and carry out bundling business;

5. Expand the popularity of the hotel and strengthen the contact between the hotel and customers.

Activity time: June10-June 22nd.

4. Public objects: hotel suppliers, government organizations, bureau-level units, enterprises and institutions, all hotel agreement customers, etc.

Verb (abbreviation of verb) activity content

1. The hotel has launched three kinds of zongzi with health characteristics, namely, low-grade, middle-grade and high-grade, and printed a packaging box with the name of Tianyuan Dasha Store (the price and name of each product are to be determined), which is sold to customers as a gift by the marketing department.

2. Launch a series of healthy dishes as selling points to sell to customers.

3. Combination of related promotional activities

1. Housekeeping department adopts the business strategy of "sending food and beverage coupons", and opens 1 room in cash to send food and beverage coupons to 50 yuan.

2. The Food and Beverage Department carries out the following promotional activities.

1), 2 bottles of beer per table are free. (Activity time: early May of Gregorian calendar1-early May 5)

2) Free 10 zongzi for each table. (Activity time: early May of Gregorian calendar1-early May 5)

3) For cash consumption, 300 yuan and above will give 50 yuan coupons (limited to early May1-early May 5) and 100 Yuan Diamond Jiacheng ktv coupons.

4) And launch various special Dragon Boat Festival dishes.

5) Take the Dragon Boat Festival culture as the content, launch a variety of exquisite and affordable Dragon Boat Festival reunion banquets suitable for family gatherings, and send 2 special dishes to the group garden banquet.

Step 5 advertise

1. Exquisite advertising leaflets are distributed to customers by the marketing department to expand their influence and guide consumption. (The leaflet was made on May 65438, 2006)

2. Use public information network and short message platform to release information to new and old customers and inform related activities.

3. Publicity through in-store decoration and layout.

● Simply decorate and embellish the entrance and corridor of the food and beverage department with sachets and wormwood.

● Set up a booth in the lobby to publicize and sell exquisite Tianyuan Zongzi (to attract guests from the perspective).

● Advertisements for related activities are placed in the elevator.

● Last month, the KT board at the top of the corridor of the food and beverage department hung relevant advertising terms.

● There is a horizontal vice in the lobby to publicize the detailed rules of related activities with a glass frame.

● Place advertising leaflets in the front desk, guest rooms and lunch boxes.

● Relevant publicity can be considered in the graphic information of Ningxiang TV Station or Ningxiang Daily.

Improve and support related work.

1. All departments should explain and train the contents of this activity before X.

2. The office and marketing department shall determine the types and quantities of gifts to be ordered before X..

3. The purchasing department should contact the suppliers of packing boxes and zongzi before X months.

4. The management of consumption distribution is formulated and improved by the Finance Department.

The kitchen department is responsible for preparing special dishes and the Dragon Boat Festival reunion dinner.

6. The marketing department is mainly responsible for the distribution of leaflets and the promotion of zongzi.