What does international code mean?

International Alliance is an international hotel organization. It symbolizes high-end service and a status symbol.

At present, my country's hotel and hotel industry is developing very rapidly, but compared with the world's hotel and hotel industry, it is still in its infancy, especially in terms of implementing "external introduction and internal linkage" and strengthening horizontal collaboration. The pace is slow.

With the continuous improvement of my country's market economic system and its accession to the WTO, my country's hotel industry has established major hotel chains in my country on the basis of introducing foreign investment and joining some large international hotel chain management. This will It is an important measure to revitalize and develop my country's hotel and hotel industry. Develop incentives for employees at the lowest level.

Some employees do have limited abilities. People’s differences and potentials are innate. Although acquired efforts can make up for their shortcomings, it should be acknowledged that this complement has its limits. How can these employees be able to make up for their shortcomings? I can work at some of the most basic positions in the hotel for more than ten or twenty years with peace of mind.

Extended information:

Characteristics of hotel cultural marketing

(1) Unique marketing process and marketing products. The core part of hotel culture marketing is hotel culture, so the products of hotel culture marketing should be different between different hotels.

(2) The particularity of marketing products with values ??as the core.

(3) High-quality marketing personnel. Hotel culture marketers must have an in-depth understanding of the hotel and have long-term practical experience in the hotel.

(4) High dependence on the environment. When conducting cultural sales for hotels, you must not only pay attention to the local environment, but also integrate your own concepts.

(5) Consistency. When hotels carry out cultural marketing, they must keep their own culture consistent in time and space, and cannot follow others at will.

The characteristics of hotel cultural marketing strategy are mainly reflected in four aspects:

(1) Uniqueness. Hotel cultural marketing strategy and hotel cultural marketing have one thing in common: the pursuit of being different. A more unique hotel culture marketing strategy tends to produce better results.

(2) Timeliness. The introduction of hotel cultural marketing strategies must not only meet the requirements of the hotel itself, but also meet the political, humanistic, and social requirements of the era.

(3) Detailedness. Details are often what keep customers coming back.

(4) Regionality. The hotel's cultural marketing strategy must conform to the environment of the location.

Baidu Encyclopedia-Hotel Culture