W hotel logo meaning?

W Hotel takes "W" as the main element of creativity, which is very concise and has outstanding effect. Represents the W hotel is a very high-end luxury five-star hotel.

The main color of black symbolizes massiness, mystery and frugality, and symbolizes the unique effect of the combination of W hotel Logo and overall style decoration.

W Hotel is a global modern luxury lifestyle brand owned by Starwood. Its official positioning is a "lifestyle" brand, which is generally classified as a large Boutiquehotel route in the industry. Inspired, trendy and innovative W Hotel has far-reaching influence in the industry, providing guests with the ultimate accommodation experience.