Small restaurant trial operation activity plan

Small restaurant trial operation activity plan

Small restaurant trial business activity plan, once the restaurant is ready to open, it must make a business plan before opening, so as to avoid being at a loss when opening. Then, how to plan and implement the restaurant's business activities? Here are some plans for the trial operation of small restaurants for your reference.

Small restaurant trial operation activity plan 1 opening promotion guidance plan 1

First, the market background analysis

1. Consumers don't know much about Korean style, and it takes time for publicity and guidance.

2. As it has just entered the local market, the influence of brand awareness in the market is relatively insufficient.

3, gradually guide consumers to spend, and gradually improve the taste of consumers, to provide a good consumer group for opening a shop.

Second, strategic thinking.

1, strategy analysis

It's very important how to get a sensational profit at the opening and improve performance. One is product, the other is service, and the third is promotion.

◆ Use the advertising resources of local stores to carry out a series of opening promotion and brand promotion activities.

◆ Expand the publicity channels, and use media means such as leaflets, temporary outdoor advertisements, short message platforms and radio stations to widely release information in various heart markets and crowded places, and consider soft-text publicity.

2. Planning principles

◆ Be sure to be "an instant hit" in the opening momentum, reflecting the "Korean-style" selling point of Duoduomi.

◆ Reflect a clean, tidy and tasteful storefront image.

◆ Promotional activities must be unique, make customers feel "fresh", and be easy to spread and operate.

◆ Promotional activities should really make customers feel "affordable" and ultimately improve their reputation.

3. Strategy formulation

According to the above analysis, the core of this opening is to attract customers by using the market sensation effect brought by the opening, establish a good after-sales service system, form word-of-mouth benefits and promote consumption.

The specific strategic orientation is:

◆ Promotion direction: Take a special opening route and express it intuitively by promotion, so as to impress consumers. Close the sense of distance and produce a cordial effect.

◆ Promotion: Take "opening" as the breakthrough point, and carry out discounts, coupons and other promotion methods to achieve the goal.

◆ Activity intensity: In order to ensure the output intensity of the activity and gain the recognition of market customers, price packaging means is still the key.

Grab customers: effectively intercept market customers with high-quality after-sales service and promotional activities.

◆ Integrate channel resources and accurately target customer marketing: First, grab market consumer groups; The second is to strengthen the publicity and promotion of the central area.

III. Opening Promotion Theme and Time Schedule

1, promote the theme

Korean feast, full of affection.

Triple Gift Qing Cheng Hui Goubuli Tasting Meeting

Advertising copy:

A taste, simple and fashionable.

A country originated from Korean style.

2. Promotion time

3. Promotion activities

1. If the consumption exceeds XX yuan, it will be reduced by XX yuan.

2, special opening price, not limited to: XX original price XX, current price XX, province XX. .

3. The package combination is more favorable.

Fourth, strategic guidance.

We put forward "small and sharp, with the strongest price appeal" to improve the strike force, enhance the lethality of finished products and the temptation to consumers. In the specific operation to

The combination of point and surface, with shocking ultra-low-priced single products as the traction and cash back as the core, enriches the product portfolio and embodies the promotion concept of "big gift".

1. Discount and cash back: determine the strength of discount or cash back according to the product price tag, and determine the form of discount or cash back according to the preferences of local consumers.

give a discount

● Unified discount for the whole audience, except special price, with a 5.8% discount for the whole audience;

● Different categories have different discounts.

● Grade discount of shopping amount, such as 30% discount for more than 3000 yuan, 6.5% discount for more than 5000 yuan, and 60% discount for more than 10000 yuan;

● Split discount, one way is to split the consumer's shopping amount into several parts according to a standard amount, and enjoy different discounts through lottery, with a maximum of zero discount. If the shopping amount is 5,000 yuan on the basis of 2,000 yuan, then consumers will get two different preferential opportunities; Another method is to divide it into several parts according to the product category.

Cash feedback

● Incentive type, such as 200 for 2000, 500 for 4000;

● Fuzzy type, such as 1500 followed by 240, 4800 followed by 320;

● Straight style, such as returning to 2000 after 4000.

(The above figures are just examples and are not for reference. )

Discount and cash back are the main forms of this promotion, which can be carried out separately or in combination. The specific way needs to be determined according to the market situation of Longyan.

2. Ultra-low special price: let the special products become the killer of our promotion (the above figures are just examples, not for any reference).

In a word, we can output ultra-low price information to a certain extent by limiting special products, and play its traction role on passenger flow. The formulation of regular special price products, one is to consider market sales, the other is to combine promotional programs, and the third is to meet the actual needs of consumers. These three factors need to be considered comprehensively to determine the special products for opening promotion.

3. Buy and send products: this is an important part of enriching our promotional content, and it can also well reflect and enrich the concept of "big" gifts for consumers. The basic principle of buying and sending is "buy big and send filial piety, buy expensive and send cheap, buyers send second, buy more and send more".

The implementation of verb (verb abbreviation) promotion activities

1, preparation before opening

◆ Recruitment training for temporary promoters and etiquette: Recruit 4 etiquette (Hanbok required) and train temporary promoters and etiquette and other related personnel on related products and etiquette.

In-store promotional materials display: X-frame, POP, table cards, balloon arches, outdoor arches and a series of promotional materials display.

Distribute leaflets: distribute leaflets at the entrance of the store and the surrounding commercial centers.

2. Implementation of opening activities

Division of labor of employees: mainly focused on the arrangement of shopping guide and welcoming guests, and the adjustment of the atmosphere at the scene.

◆ At 9: 00 a.m., the hostess and the venue are ready.

◆ 10:00am, the shopping guide and leaflet distribution personnel are ready.

◆ 165438+ officially opened at 0 am.

◆ Opening process: opening time, opening promotion activities, end of activities and summary of activities of the day.

Sixth, the specific promotion work layout

1. Speed up the work before the opening: distribute leaflets in residential areas and commercial centers by all means, actively carry out promotional activities, speed up the work of grabbing orders, intercept customers in advance, and reduce the pressure of opening sales.

2. Training and encouragement of temporary promotion: Take effective measures in training and encouragement of temporary promotion, strengthen management, and play its role of intercepting and guiding customers.

3. Distribution of leaflets: When arranging the distribution of leaflets for temporary promotion, we should strengthen the packaging of temporary promotion in clothing, props and other aspects.

Grasp several time nodes: promotion activities: one week before the opening, start publicity; Three days before the opening, the promotion was deepened; Launch business promotion activities in an all-round way.

Small restaurant trial operation activity plan 2 opening promotion guidance plan 2

First, public relations and marketing.

1. Invite leaders such as catering associations and hotel (restaurant) associations to attend the ribbon-cutting opening ceremony;

2. Send out invitations and implement customers;

3. Invite friends and relatives to attend the opening ceremony to gather popularity;

4. At the same time, marketers can push cards on the same day.

5. Publicize the preferential activities, special dishes, luxurious facilities and excellent services during the opening of our store in the form of banners and inkjet printing.

8. You can rent two walking airplane models, wear ribbons, and greet guests and friends at the door (standby).

9. Organized by the marketing planning department, leaflets will be distributed to passers-by at various intersections, and coupons will be introduced during the opening period.

10, opening period of Bashu style: (within 5 days)

(1) During the opening of Bashu Style, the first 100 customers who come to the store for consumption can enjoy a special dish designated by Bashu Style, and the preferential period is up.

Let every customer attending the opening ceremony of Bashu style feel the elegant environment and excellent service of our special dishes, so that consumers can know more about our restaurant and enhance their impression and recognition of us.

Second, the opening ceremony activities exhibition plan

A) 1 drum team, 1 host, 1-2 lion dancers, 1-2 face-changing actors and 6 waitresses.

Set up a stage in front of the restaurant. The size of the stage is XX meters and XX meters. The stage was covered with a red carpet. Tables, chairs and benches with VIP seats were placed on the stage in advance. The main background of the stage is "Bashu Style Shop Dressed for Opening", which can be made by spray painting. At the gate, there is an inflatable rainbow door spanning XX meters, a set of audio power amplifier equipment (400W), a square salute X door (including paintball X rounds) and two square walking models.

B) cargo allocation

Vip corsage

B sign-in desk x sign-in pen 5 (black) sign-in book 4.

C tray x

D red hydrangea x silk x m

E scissors x handle

The above items belong to the celebration company.

Three. Implementation process plan for specific work of opening activities

All exhibition equipment shall be installed and debugged before 10:00 the night before the opening ceremony, and shall be inspected by the person in charge of preparation.

From 8: 30 to 8: 50, the restaurant is responsible for comprehensively cleaning the event site, and there can be no sundries within the scope of the ceremony. (Person in charge: XX)

From 8: 50 to 9: 00, arrange the reception desk and sign in with the cooperation of the etiquette lady. (Person in charge: XX)

9:00-9:20: Final debugging of stage, audio and other equipment. (Person in charge: XX)

From 9: 20 to 9: 30, all the people attending the ceremony are in place to play the background music of the venue. (Person in charge: XX)

Stop playing background music at 9:30- 10:00, and the drum band (background music) will play for 30 minutes; The etiquette lady wears corsage for the distinguished guests and assists in signing in. (Person in charge: XX)

10: 00-10:10 The music stopped, the host announced the start of the celebration, the X-gun salute sounded at the same time, and the drum band played a welcome song, which opened happily. (Standby: background audio playback) (Person in charge: XX)

Two Xi lions are performing. (Person in charge: XX)

10:30- 10:40 The host announced the official start of the opening ceremony of Bashu style, and introduced the main leaders and guests in place. (Person in charge: XX)

10: 40- 10: 45 The host invited the first guest to speak. Put five seconds of Applause at the end. (Person in charge: XX)

10: 45- 10: 50 The host invited the second guest to give a speech. Put five seconds of Applause at the end. (Person in charge: XX)

10: 50- 10: 55 The host invited the third guest to give a speech. Put five seconds of Applause at the end. (Person in charge: XX)

10: 55-11:00, the host announced that he invited the chairman of the board of directors and X designated VIPs to cut the ribbon together; When the guests spoke, the etiquette lady in charge of ribbon-cutting took the ribbon-cutting flowers to the predetermined position to prepare for ribbon-cutting; During the ribbon-cutting ceremony, the drum band played cheerful and passionate music, and fired salutes, paintballs and cold fireworks. (Person in charge: XX)

11:00-11:10 face changers perform on stage;

11:10-11:25 Game activities

(Song guessing game) Invite X players in the audience to play music in the background. Players raise their hands to guess the song first. The number of songs is limited to 10, and the most won; (Couple, family tacit understanding game) Two people tied balloons in a three-legged race, and the fastest and most complete balloon won; (Blind guess of dishes) Invite players to taste special dishes in Inner Mongolia within the specified time and successfully say the most names to win, 3-5 dishes;

Remarks: The winner can get X vouchers of X yuan during the opening of Bashu Style Store;

11:25-11:35 community dance performance (please contact Xichang local high school).

11:35-11:45, the host announced that X salute and X paintball were fired. The drum band (background music) and two hi lions played music and danced at the same time until the end of the celebration.

11:45-11:55 Bashu style staff led the guests to their seats, and the chairman and general manager presided over the wine banquet.

Track the whole process of the live activity with a camera, record the highlights of the whole activity, and carve a CD; The opening ceremony ended successfully.

IV. Budget Plan for Exhibition and Marketing Activities

(1) Equipment category

A) a rainbow door:

B) A stereo system, four microphones and an X-stand;

C) Stage x meters and x meters, including carpet expenses:

D) background painting on the back: one size: x meters and x meters. Cost:

E) salute x door (including paintball x) fee:

F) balloon color quantity: x packing cost:

G) red hydrangea silk, a pair of scissors and x pairs of scissors. Cost:

H) flower basket x cost:

(2), personnel romance class

1, drum band x people x yuan/person

2, the dance team x people x yuan/person

3. Moderator 1 person

4, lion dance x x yuan/person

5. Face-changing person x person x yuan/person

(3), publicity expenses

1, x leaflets