Gold Lecturer of Zhongcheng Yewei Hotel Management Education Group

Professor Cheng Yewei Hotel Management Education Group in CMBA

Executive Dean of Golden Key International Hotel Management College (China District)

Director of EMBA Teaching and Research Group of Peking University Catering Hotel

Expert tutor of China Cuisine Association, president class of Zhejiang University, and private consultant of many enterprises.

Second, publish books.

Over the years, Professor Zhou has published more than 60 professional papers, and compiled Chief Marketing Officer of Catering Training, JC Management of Catering Industry, Performance Appraisal Management of Catering Industry, Training Textbook for Ordering Staff, Profit Planning of Catering Industry and Customer Relationship Marketing of Catering Industry. Published CD-ROMs such as Food and Beverage Performance Evaluation Management, Super Food and Beverage Management, Actual Marketing and Profit Exploitation, Cooking Innovation Skills, and Food and Beverage Five Forces Management. Professor Zhou often uses catering examples to explain the course. He is humorous, articulate and skilled in training skills, and can teach according to the training characteristics of catering hotels. The application of cases emphasizes rationality, aims at specific problems, highlights the theme, is precise and meticulous, and brings students a lot of truth and skills. The language is easy to understand and rich in actual combat experience. From point to surface analysis, practical and efficient solutions are given. Due to many years of practical work experience, I can empathize with the audience in the course and reach a * * * tone with the audience. Let participants improve their thinking mode, solve the problems left by enterprises, find solutions, diagnose their pulse on the spot, and follow up and guide their implementation. It is beneficial to enterprises, employees and customers, thus achieving a win-win situation.