What do you need to prepare for holding a new product promotion meeting?

Theme monogram, welcome banner, atmosphere creation banner, promotional poster, water sign, guest nameplate, promotion meeting background board, road flag, balloon banner, sign-in book (sign-in wall).

Investment brochures and product brochures

Pick-up signs (for stations and airports), reception vehicle signs

Instruction signs (venue guidance, restroom guidance, banquet guidance Hall guidance), warm reminders

Office system: ballpoint pens, notebooks, file bags, handbags (packaging gift materials)

Publication of five old people: roll-up banners, X display racks, Wide-width display racks, stretch-net display racks, and other animated point-of-sale materials

Others: mineral water, water cups, napkins, tea breaks

Extended information:

One , New product launch meeting agenda

14:00-14:30 Sign-in of special guests, guests and media (gifts given)

14:00-14:30 Guide to special invitations Guests, guests, and media are seated (background music for entry)

14:30-15:OO Play the corporate video

15:00-15:05 The host announces new products The press conference begins and introduces the company leaders, special guests, and media

15.05:15:10 The general manager of the host company delivers a welcome speech

16:45-17:30 Reporters and guests ask questions, Marketing leaders, project leaders, research institute leaders and company leaders answered; guests discussed freely.

17:30 The meeting ends, guests are arranged to leave, and instructions are transferred to the dining area. Media reporters are asked to wait

17:30-17:45 Institute leaders and marketing managers Communicate with the media in detail

17:45 End of communication with the media, arrange for the media to exit, and guide them to the dining area

17:45-20:00 ***Dinner

The above time and process arrangements are for reference only and can be arranged according to actual conditions

2. Venue layout and exhibition

In the main entrance lobby of the hotel, the reception staff wears unit ribbons to welcome guests. Set up signboards indicating the new product launch venue and dining and check-in locations.

The guest reception desk is equipped with two receptionists to register guests and distribute conference standard information bags and participation certificate brochures, as well as two etiquette guides.

There are multiple X display racks at the entrance of the hotel and the entrance of the ceremony hall.

The background wall of the venue is dominated by giant paintings. The interview area background wall and the area next to the stage are the product display rack area and the news interview area. The front of the podium is posted with the Zhongwu LOGO, with laptops, microphones and flowers placed on it.

There are two flower baskets on both sides of the podium at the venue, and X display racks on both sides of the corridor front desk.

There is a guest card holder on the rostrum, tea cups and purified water on the table, a DM cover page of the folder, and a VIP name tag.

Audio-visual materials such as corporate videos or documentaries, as well as product promotion slides.

Debug the audio equipment and designate video personnel.

3. Invited guests

Invited guests: Professor XX, company leaders, etc.

The number of guests in the industry is XX.

Invite media: Internet, newspapers, television, magazines and other mainstream media. Total number of people ***XX people.

Information provided to the media at the new product launch conference

News media units will distribute information when reporting, including meeting time and project arrangement process, press releases, speech scripts, and the background of the spokesperson Information introduction, company brochure, product promotion materials, relevant pictures, souvenir gift coupons, business card of the company’s news person (for further interviews after the news is released, and mailed contact after the news is released) and blank letterheads and pens (for the convenience of reporters to record), etc. .

Press conference organization

Team leader (responsible for coordinating the entire event with the hotel)

Coordinator (the coordinator is composed of the marketing department of the institute and is responsible for the coordination of each group Work coordination)

The leadership group is divided into various project groups: venue reception (6 people are responsible for guest registration, gift delivery, information bag distribution and various receptions, etc.) Contact with the media (media release, media (Contact gift fee payment)

Contents of press conference information bag

Conference manual

New product text information

Related pictures, pens, letterhead< /p>

Gifts

Preparation for the press conference

The planning plan for the press conference is finalized.

Initially confirm the meeting venue and number of guests.

Corporate promotional films, flyers, brochures, business cards, backboards, invitations, new product display materials