Analyze the characteristics of Samsung white goods and see the trend of high-end home appliances 202 1.

With the development of the 5G Internet of Everything industry, smart home construction has become a social hotspot, and the home appliance industry has therefore entered a new cycle of rapid upgrade iteration. Powerful manufacturers are constantly introducing new products and functions, and new smart home appliances are also constantly impacting the old market structure. Consumers have ushered in a more convenient and comfortable intelligent life in the dazzling.

From the perspective of industry analysis, the current development trend of household appliances is mainly concentrated in the direction of intelligence, high-end, extreme aesthetics, suite, health and scene, which is reflected in the field of high-end household appliances and will present new characteristics. Of course, if we want to realize the integration and innovation of keeping pace with the times in all aspects, we must have enough skills of relevant home appliance manufacturers.

The combination of intelligence and scenes provides users with any "customized" experience.

User needs are diversified, and usage scenarios have their own characteristics. It is difficult for any household appliances to design products that allow users to "do whatever they want" in different scenarios. Fortunately, because of the development of intelligence, AI can do whatever it wants, not only to meet sexual needs, but also to meet the consumption experience in special scenarios.

In the category of washing machines, intelligence has gradually emerged. For example, Samsung Mu Zhi Multidimensional Dual Drive Washing Machine has excellent AI intelligent washing function, equipped with AI intelligent control panel, which can actively learn and record users' usage habits and intelligently recommend washing programs. Create a personalized and efficient washing and drying experience for users. Among them, the washing machine has a built-in quadruple sensor, which can intelligently sense the amount of clothes, the degree of dirt, the water level and other information. , in order to automatically put the right amount of detergent or softener. Users can also remotely control the washing machine through the Samsung Connect application. Samsung Mu Zhi Su Jing series dryers are the best in drying. The dryers have built-in triple intelligent sensors, which can intelligently monitor the wet and dry conditions of clothes in all directions, automatically adjust the drying time, and truly stop the clothes as soon as they are dry. Similarly, Samsung ai Zhi Care series washing machines and dryers released in the first half of this year also have the same AI smart program.

According to the report of Aoweiyun. com, multifunctional clothes care machines are becoming more and more popular. Taking Samsung as an example, SamsungBESPOKE series clothes care machine is released, equipped with professional AI intelligent control, which simplifies clothes care program options, automatically learns and remembers users' usage habits, is simple to operate, and improves use efficiency. In addition to meeting the daily needs of consumers for protective clothing, it has also added a variety of use scenarios including hotels, leisure places, shopping places and so on. Bring consumers a more humanized and intelligent protective clothing experience.

From the development trend, with the continuous improvement of the new generation communication infrastructure represented by 5G and wifi6, the number of networked devices that can be supported by the home network will be further expanded, which will certainly promote the further upgrading of the intelligence of home appliances, including Samsung and other home appliance enterprises. It is expected that refrigerators and washing machines will become more intelligent and exciting.

The combination of high-end and extreme aesthetics makes home appliances look more beautiful and more "fragrant"

The White Paper of 20021High-end Household Appliances Market shows that since 20021,the trend of household appliances industry's transformation to high-end products has continued, and the proportion of high-end products has been increasing. In the whole high-end home appliance market, in the month of 1- 10 this year, the retail sales of high-end TV, refrigerator, air conditioner and washing machine products with prices of 1%, 38%, 20% and 12%.

The rise of the Z era, the improvement of education level and the affluence of economic conditions have brought about changes in the values of consumer groups. People are willing to pay for high-quality products, but at the same time, consumers have turned to more rational decision-making and value perception.

In home appliances, refrigerators were once considered as the center of smart homes, which attracted much attention. Now it seems that even if the refrigerator can't control other household appliances, it can at least make its intelligence close to water.

In 20021year, the sales of high-end refrigerators showed a steady growth trend. Samsung Pindao family banquet series new refrigerator, brand-new upgraded fresh-keeping technology, humanized partition management, flat appearance, abandoning redundant decoration and radian, simplifying the complex, giving full play to the simple aesthetics of Samsung household appliances, and creating a high-end texture of "avenue to simplicity".

A broadband variable temperature zone, a fresh-keeping fruit and vegetable room and an chilled fresh-keeping room are designed inside the Samsung Pindao family banquet refrigerator, which complement each other and provide "tailor-made" storage space for different ingredients. The wide-band variable temperature zone adopts the design of adjustable temperature zone, which breaks the space limitation of traditional refrigerator refrigeration. Consumers can freely set storage methods according to the types of ingredients, including frozen, drinks, fruits and vegetables, fish & etc. There are five convenient meat and soft freezing modes to choose from.

Beauty is never just for appreciation. In the process of high-end home appliances, beautiful aesthetic design and ingenious details should be truly user-centered, so that high-end home appliances can bring all-round improvement in design, function and experience. Samsung BESPOKE series refrigerator adopts 90-degree right-angle door opening design, and the angle and rotation axis are accurately adjusted. When opening and closing the refrigerator door, this design reduces the gap between the product and the surrounding walls, so that it can be easily matched with furniture and cabinets to achieve the embedding effect, so that the refrigerator is no longer "abrupt".

More importantly, Samsung BESPOKE series refrigerators adopt modular design with rich colors. Users can freely combine refrigerators according to their living needs and lifestyle changes to achieve "free growth".

Self-cleaning and sterilization are combined to ensure the safety and health of the whole process and stack.

Some studies believe that the underlying functions of all household appliances in the future must be interpreted around health scenes, including sterilization and preservation of refrigerators, fresh air purification of air conditioners, sterilization and washing of washing machines, sterilization and washing of dishwashers, sterilization and skin care of water heaters and so on.

In fact, some products on the market have made great progress in the field of health. Samsung Mu Zhi Multidimensional Double-Drive Washing Machine is equipped with steam sterilization function, which releases high-temperature steam from the bottom of the drum, forming a three-dimensional penetration of clothes from the surface to the fiber layer, which can eliminate 99.99% of Escherichia coli and Staphylococcus aureus attached to clothes, sterilize clothes into one, and ensure the health and cleanliness of clothes.

Samsung Ai Zhi Care series washing machines have two technologies: "barrel cleaning+"and self-cleaning of material boxes. The former can effectively remove the residual dirt on the washing machine door, drum and door sealing ring without adding chemical cleaner; The latter benefits from the specially designed flushing system, which washes the material box repeatedly through water flow to ensure the hygiene of the material box and avoid the trouble of manual cleaning.

From the development trend of household appliances, high-end household appliances must be safe and hygienic in use and bring health to users in the future, which is the demand of high-end users to pay attention to health and the new requirement of epidemic situation.

To sum up, Samsung released a variety of white goods in 20021,covering washing, preservation and other fields, creating smart and convenient home life for consumers, and also clearly representing the general trend of high-end home appliances, namely: intelligent design in scenes, practical aesthetics, and full-stack health care. In this way, the high-end home appliances of "Xiuwai Clock Club" turn passive intelligence into active service, meeting the all-round high-quality demand of consumers for food, clothing, housing, transportation and entertainment.