I want to open a flower shop, please give me some advice.

Opening a flower shop - necessary conditions for the flower shop address

1. There must be two-way traffic, and motor vehicles can easily pass and park. It is difficult to open a shop in a graveyard subject to traffic control, and it cannot meet large commercial needs.

2. There are large buildings around to radiate, such as large office buildings and shopping malls, which can increase the source of impromptu purchases.

3. If there are residential areas, retail investors can be guaranteed to buy.

4. Opening a flower shop generally requires time to accumulate and the stability of customer business, so the permanence of the store should be considered when selecting a location.

When choosing a flower shop location, two of the above points should be met.

Opening a flower shop (retail store) initially includes four parts: store location selection, rent, decoration and purchase funds. The investment scale depends on the rent of the store. According to Qingyi Flower Company, the investment for a flower shop with a scale of about 60 square meters is 10,000 yuan to 20,000 yuan. Mr. Fang Tian of China Flower Network introduced that he opened a flower shop of about 30 square meters in Nancheng, Beijing. The monthly rent of the store is about 3,000 yuan to 5,000 yuan. Taking 30 square meters as an example, the decoration cost is generally 5,000 yuan. The investment in necessary equipment such as fresh-keeping cabinets, scissors, and watering cans is 3,000 yuan. A flower shop of 30 square meters requires one florist and 3 to 4 ordinary employees. Floral design is the foundation of a store, so the level of florists in the store is very important. Generally, the salary of florists is 1,000 to 2,000 yuan, and the salary of ordinary employees is about 800 yuan.

Opening a flower retail store is different again. According to Ms. Tian Tian from the Beijing Jixiang Flower Center of the Yuquanying Flower Market, opening a 15-square-meter flower wholesale store requires an entrance fee of 50,000 yuan (including stall fees and other expenses), and the monthly payment to the market is more than 3,000 yuan. The stall fee includes water, electricity and other simple facility fees. Simple decoration costs 3,000 yuan, and in addition, you have to pay about 300 yuan in taxes and fees. It costs 1,000 yuan to 2,000 yuan to hire a florist for a 15-square-meter shop (except for the owner who works as a florist). The salary of two ordinary employees is 500 yuan to 800 yuan, and the daily turnover is about 700 yuan to 1,000 yuan. From this, we can also Estimate whether opening a wholesale flower store is profitable.

Numbers related to flowers? Flower consumption has become an increasingly popular trend in recent years. In addition to the beautiful appearance of flowers themselves, which are pleasing to the eye and beautifying homes, they can also develop people's imagination and make people more subtle and tasteful when communicating with each other. . What is the situation of our flower market now? According to Mr. Zheng of the Beijing Flower Association, consumption in the Beijing flower market in 2002 was approximately 551 million yuan. The reporter visited several flower shops. The daily sales of each flower shop ranged from 700 yuan to 1,800 yuan. There are currently about 800 to 1,000 flower shops in Beijing. As people's living standards and cultural tastes continue to improve, people's demand for flowers will increase. Although Beijing's 14 large-scale flower markets (Laitai Flower Market, Yuquanying Flower Market, Nature Flower Market, Great Forest Flower Market...) and Hangtianqiao Flower Market have internationally advanced auction technologies and facilities, the auction method The flowers traded account for only 20% of the total flowers, while in countries such as the Netherlands and Japan, this figure reaches more than 90%. From this, it can be estimated that there is still a lot of room for development of flower shops in Beijing.

There are generally three ways to open a store:

Open your own flower retail store, open a flower wholesale store in a flower market, or open a flower chain franchise store. Nowadays, all kinds of large flower shops can join. The initial personnel training, store decoration and location selection must be strictly reviewed by the head office, and a "Franchise Chain Operation Contract" must be signed before opening a store. According to Mr. Fang Tian of China Flower Network, franchisees operate independently, have independent accounting, are responsible for their own profits and losses, and are responsible for their own financial arrangements. The fees that franchisees should pay include franchise fees and handling fees. The franchise fee must be paid after signing the "Franchise Chain Operation Contract". The specific amount is charged according to the size of the store.

The handling fee refers to the annual fee charged by the head office for continued technical, business and service support to the chain franchise store after its opening.

Business skills and suggestions Sending flowers is a science, and it is also an art. The language expressed by flowers is so rich. Have you, the recipient of flowers, ever understood the profound meaning? Are you a little confused about sending flowers? Do you know the meaning of a bouquet of red and white roses? Did you know that you need to do something before sending lilies when you visit a doctor? Wait, you must express and understand the meaning of sending flowers well in order to better express this art. Shop opening skills mainly include familiarity with the market, location selection, store layout, mastering the art of flower arrangement, investment risks, etc.

1. Technical mastery: First of all, you must understand the language of flowers, what flowers to send to whom, what flowers are suitable for what occasions, what flowers to send for what festivals, the production of opening flower baskets and floats, wedding and funeral flower baskets, Wreath making. It's very simple. A book introducing flower arrangement can solve the problem. In short, experience means practice makes perfect.

2. Selection of store location: This is the key to opening a flower shop. Because retail profits can reach 50%-80% in the flower industry, retail profits are enough to cover one month's rent, water and electricity, employee wages, tax expenses, etc. From this perspective, if the store is located next to a hospital, hotel, photo studio or entertainment city, it can avoid the impact of the off-season from June to September on the overall performance. The second is to consider the improvement of wholesale and retail performance, because the wholesale profit is about 10% to 30%. %, you can choose the store location in a wholesale flower market street, or in a neighborhood where flower shops are concentrated. In addition, when selecting a location, you should also consider whether the doors and windows of the room are large enough. In the future, they will be replaced with glass doors and windows to show the interior appearance of the flower shop. During the peak season from September to May of the next year, all flower shops and flower buyers are your customers. Due to the herd mentality of customers in shopping, wholesale volume is large and prices are cheap, you will win many things that others cannot. business. At the same time, other flower shops are also your wholesale customers.

3. Shop decoration: The decoration of the flower shop is mainly reflected in the word "flowers and flowers". To achieve this goal, there is only one way, and that is to use more glass mirrors with reflective functions, so that the store space appears larger. , one flower becomes two flowers, and one bouquet of flowers becomes two bouquets of flowers. Of course, in order to reflect the beauty of the flowers, the color of the lighting is also very important. It is recommended that you choose pink lamps for decoration. In addition, as a wholesale and retail store. It may be considered that after the front court of the store is properly decorated, the back court can be used as a warehouse to reduce decoration costs. Glass doors are also indispensable, which not only provides advertising benefits, but also protects the flowers. Decoration made of glass is low cost and effective. zg

4. Purchase channels: The quality and price of flowers are your magic weapon to win the market. Finding self-produced and self-sold sources can maximize your profit margins. Now Beijing Flower Wholesale Market has Huaxiang, Liangmahe, Laitai, Yuquanying, Hangtianqiao, Nature, etc. If you have the conditions, you can also cooperate with the flower market in Yunnan, the largest flower producing area in my country, for air transportation and consignment of flowers. They come to grasp the first level of supply and quality. In short, a proactive flower shop should focus on price + quality + service to win customers. Business Strategy In the 21st century, no matter which industry you are in, there is no blank market waiting for you to develop. No matter which industry you operate, reputation is the key. One depends on the quality and price of flowers, and the other depends on the quality of service. If the quality and price of flowers in wholesale and retail stores are controlled by suppliers, Being a store owner mainly depends on the quality of service. Ms. Wang from Beijing Fangfang Flower Shop said: If you open a store by yourself, it is better to make a promise of free door-to-door delivery. Whether it is a wholesaler or a retailer, this pre-sales service will help you establish a gradual and expanding reputation system as a customer. group. The second is to avoid sitting back and waiting for death. In addition, the business strategy of the manager of Beijing Jixiang Flower Shop is that no matter which city, flower arrangement in star-rated hotels is a good business. It takes 3 to 5 days to replace a period, and the cost can range from a few hundred to a few dollars. Thousand yuan, not to mention there are many wedding banquets, conferences, and birthday banquets in the hotel, which invisibly bring a lot of business. Photo studios, bars, and dance halls are also markets for you to develop business.