Traditional Culture Encyclopedia - Hotel accommodation - What traditional China culture does the market positioning strategy of Banyan Tree Lijiang reflect?

What traditional China culture does the market positioning strategy of Banyan Tree Lijiang reflect?

Scholarly culture, traditional folk culture.

Banyan Tree, represented by vacation and Spa, a scholarly mansion full of scholarly cultural ideas, a flower hall that interprets traditional folk culture, and indigo that shows the ultimate urban fashion, have formed a colorful market competition pattern for boutique hotels.

Banyan Tree Group was established in 1994, mainly engaged in high-end resorts and hotels in Southeast Asia, China and other countries and regions. The group entered the China market in 2005 and opened the market by investing in the construction of high-end resorts, mainly to restore the natural and ecological holiday demand of high-quality holiday destinations.