Audiences angrily criticized "The Hotel on which the Sun Never Sets" for being suspected of false advertising. What are the penalties for false advertising?

According to the provisions of the Advertising Law, the penalty for false advertising is generally to compensate consumers for their losses. According to the Unfair Competition Law, if the circumstances are serious, a fine of not less than 10,000 yuan but not more than 200,000 yuan will be imposed. The movie "The Hotel Where the Sun Never Sets" was suspected by netizens of being false propaganda because it used Shen Teng's "special performance" to promote it.

Maybe they were aware of the seriousness. After the movie was aired, some people came forward to apologize and shirk the blame. According to the official statement, all actions are done by the publisher and producer. The movie itself has nothing to do with Happy Twist and Shen Teng, nor does it have anything to do with the director. As for whether the movie involves false publicity and what punishment it will ultimately receive, that is another matter. 1. False propaganda of "The Hotel the Sun Never Sets"

The movie "The Hotel the Sun Never Sets" was once considered a scam. After four times of release, many people think it will never be released. Perhaps because it felt like it couldn't be delayed any longer, the film finally chose a time when there weren't many competitors and successfully launched in theaters. But after it went online, people have been complaining about it. In addition to the poor quality of the movie, there is also deception in the content.

Before the movie was released in theaters, the main promotion method was "Shen Teng's special performance". However, when we arrived at the theater, Shen Teng only had a few funny pictures and did not appear in the movie himself. This is inconsistent with the publicity and the definition of "special performance". 2. Punishment for false publicity

According to legal provisions, there are two main types of penalties for false publicity. One is the "Anti-Unfair Competition Law", which if the circumstances are serious enough to cause misunderstanding, imposes a fine of not less than RMB 10,000 but not more than RMB 200,000; the other is the "Advertising Law", which damages the rights and interests of consumers and consumers have the right to Require operators and publishers to compensate.

The movie "The Hotel Where the Sun Never Sets" does indeed engage in false propaganda from a behavioral and moral perspective. However, legally, it is a bit difficult to determine. After all, it is a movie, and the promoters and producers also use double quotation marks when promoting it. It is relatively difficult to file a complaint based on this. 3. Who will complain

Even if "The Hotel The Sun Never Sets" has already involved false publicity, then the problem arises again. Movies are a form of entertainment. Now that we have enjoyed it, will the complaint still be successful? Beyond that, there's the question of who would complain about a movie.

Netizens complained wildly, believing that "The Hotel the Sun Never Sets" was falsely advertised, but no one actually sued. Just waste your time for a movie ticket. In this case, the film itself wouldn't be penalized either. At most, the box office will drop and the reputation will decline.