Traditional Culture Encyclopedia - Hotel accommodation - What does a hotel sales representative do?

What does a hotel sales representative do?

Hotel business department is the general name of marketing department and sales department.

The representative of the sales department is one of the hotel managers. Administrators in different positions perform different functions and have different tasks and missions ~

(1) Marketing Department

1. Function: responsible for bringing the psychological distance between products and consumers closer.

2. Classification: Product Marketing Department and Market Development Department

3. Main post setting: ① Market researcher (function: responsible for the formulation and implementation of market research plan)

② Market planner (function: responsible for product development and planning the commercial operation of products together with R&D, production, procurement, finance and other departments).

③ Market developer (function: responsible for drawing up various promotion plans, supervising the implementation and effect evaluation of various promotion plans)

④ Promoters (function: to carry out various promotional activities in years, seasons, months and holidays)

⑤ Public relations personnel (function: organize various activities on some special occasions and promote publicity activities)

(2) Sales department

1. Function: responsible for bringing products closer to consumers.

2. Classification: Marketing Propaganda Department and Sales Support Department

3. Main post setting: ① Sales manager (function: negotiating key customers and making project plans)

② Regional sales supervisor (function: responsible for timely and quantitative completion of plans and indicators)

③ Sales staff (function: face customers directly and promote enterprise products)