Community Recruitment Poster —— Key Points of Community Poster Design

How to design community posters? In modern society, the frequency of community activities is getting higher and higher, and people are more and more willing to do community activities themselves. As an important part of community activities, community activities are a topic of concern to many people. There must be a clear direction to carry out community activities, so how to make posters of community activities? Next, let's take a look at how to design posters for community activities. 1. Poster of community activities. Posters of community activities usually show community activities from different angles, which is a very effective way. For example, the poster of community activities in the picture below, the overall tone is red, and red represents activities; Red stands for activity; Red symbolizes the positive spiritual quality of youth activities. 2. The posters of community activities are adaptable. Outstanding performance in the poster design of social networks can bring positive contact to the masses, and different posters of group activities can be found on social networking sites.

One of the main points of community poster design is the prominent theme.

How to highlight the theme?

We can use contrast techniques: virtual and real, far and near, dynamic and static, bright and dark, cold and warm, color contrast.

Second, color matching and taboo

Red, green, blue orange and Rayna Sue are complementary colors and should not be matched together in general.

However, appropriate methods can also be adopted: the brightness and purity of a color can be reduced or a color can be used as an ornament in a small area.

If you don't know how to match colors, you can look for beautiful things in life and then extract color combinations from them, such as food and colors in beautiful scenery.

Third, keep it simple and blank.

Simple design style is easy to highlight the theme, especially suitable for newcomers. At the same time, we should pay attention to the blank age of about 40%, which can improve the readability of posters.

Fourth, pay attention to the size and position.

The size of community posters is generally 160*90, in order to adapt to the size of mobile phone screen. If you are making an avatar, you should pay attention to whether the minimum recognition of the avatar is clear enough (for example, our "Caizi" avatar is easy to recognize, and you can see the personality elements clearly without clicking)

Fifth, see more and use more.

Recommend Station Cool, Petals, China Design Network, and watch more works designed by Big Coffee, which can enhance your design aesthetics.

Then practice, summarize, practice again, and strive to become a designer as soon as possible.

How to organize a community salon? Last week, I carried out an activity to explore my personal advantages with OH card, and got some positive feedback, which was also the most smooth activity in the organization, so I made a summary.

1, about speakers

The sharer is a very important factor in the salon. The people who come to the event are either for the guests or for the content shared. These two points determine that the organizer must know the sharer, communicate with the sharer and control the content of sharing.

I didn't know anything about the oh card when I was preparing to do the OH card activity. After communicating with the sharer pudding, I was even more confused. So I made an appointment to experience pudding offline first.

Offline meeting and communication achieve the following three purposes.

1) As an organizer, I have a comprehensive understanding of the sharers and the shared contents.

2) What is the value of this sharing as a participant and what can it bring?

3) As the executor, share it with the sharer on the cognitive level, which is convenient for later communication and implementation.

2. About recruitment

The recruitment of small salons includes posters, copywriting content and recruitment channels.

Poster making

There is no special person to do the poster, so I will design the poster of Ohka this time. How to make a useful recruitment poster for non-designers? My method is:

Please refer to other activity recruitment posters before making 1).

After reading dozens of posters, I summarized a recruitment poster into five contents: theme, introduction of the sharer, activity time, activity address and participation mode.

Then thicken the poster board from top to bottom according to the important priority.

2) After the poster is finished, do a small-scale feedback test first.

The first poster is ready. I'll ask my friend to take a look at it for me. The feedback from my friend is "I don't know what the activity is for after reading the poster".

This shows that the theme of the poster does not fully summarize the content of the activity, and then makes corresponding adjustments, focusing on what problems the activity can solve.

Recruitment copywriting

Posters are the display of activities, and copywriting is the top priority of recruitment.

I also changed the copy of this activity into two editions. The first edition focuses on explaining what an OH card is.

The copywriting structure is:

1. What is an OH card?

2. how to play the OH card?

3. Guest introduction

4. Share content introduction

After feedback from friends, the second edition changed the focus to OH card. What can you get?

So the copywriting structure becomes

What problems can 1 and OH cards solve?

2. What can I get through the OH card?

3. Feedback from the experiencer

4. Guest introduction

5. Share content introduction

So to sum up, writing a recruitment copy needs a different perspective, from what can I give you? What did you get?

According to the daily thinking, what you give others is not necessarily what others want, but if you tell them that they deserve it, others will feel that they didn't get it for nothing, and with the positive feedback from some users, people will feel that they will lose if they don't take it.

recruitment channel

This activity is interactive, and the recruitment is also in the community, so there is nothing to learn from it.

However, the number of small-scale salon activities is small, so we can take advantage of the scarcity psychology in community recruitment. For example, seize the opportunity, hesitate, only miss the opportunity and so on.

3. About the venue

Our salon activities are mainly in the community.

The determination of time needs to be determined with the members of the group first to avoid the time conflict of large-scale members.

When determining the venue, we should not only consider the convenience of community members' participation, but also consider the matching with the content of the event.

This OH card is a psychological guidance process and needs a relatively quiet and undisturbed environment. Therefore, in the choice of venue, we should not only consider the convenience of downtown participation, but also consider the concealment.

If the location is hidden, if you step on it in advance, you should be prepared to make a road map to avoid wasting time looking for the location.

In addition, it is best to visit the venue in advance on the day of the event.

There was an accident this time, and the downstairs of the venue was being renovated, which seriously affected the effect of the venue.

If you arrive in advance, you can negotiate with the construction team in advance and carry out projects with less noise during the activity.

Even if the venue is not fixed, there will be various emergencies, so it is very important to think of the emergency plan in advance.

4. About activities

Some things to pay attention to on the day of the activity

1) On the day of the activity, the group must be informed of the time and place of participation again. It is best to receive your reply, and talk privately if you don't receive it. Otherwise, even after repeated reminders, some participants will still forget, and then be late and delay the activity process.

2) Arrival time, preferably half an hour before the start of the activity, giving a buffer period.

3) Photo shooting at the event site is an important material for summarizing and publicizing the later activities. It's better to choose more after the event than none at all.

4) During the activity, it is necessary to ensure the normal sharing of the sharers in the whole process. Whether it is projection, accident or emergency, we must ensure that the sharing rhythm is not interrupted and deal with it in time.

5) There is highlight feedback at the activity site, and it should be recorded in time. For example, this OH card has a live experience link, and many friends have said many golden sentences. These real-time feedback information is also the evaluation of this activity, and can also be used as publicity materials in the later period.

"I used to have ideas, but I only stayed in ideas. Today's guidance made me think about how to achieve it, how far it is from this goal, and the path to achieve it is becoming clearer and clearer. "

"In this process, it was obvious that that was what I wanted, but I chose another one that was not so good. Finally, I found that this one I chose was the most suitable. This feeling is wonderful. "

6) After the activity, it is necessary to collect the content of the circle of friends of the participants. If you do the same activity next time, this is the best spokesperson recruitment.

This is just a summary of the successful completion of this activity, and there are still many points that have not been involved.

For example, in a closed environment, we can actually do a willingness test before the activities are prepared. When the small partners in the group are willing to spend time and energy listening or telling others, then this activity has the value of continuing. Next, we must strive to be worthy of the efforts of the small partners in the group and really help them.

Well, that's about it ~ I'll add it later, I hope it's useful to you.