How to do public opinion analysis of hot events?

Public opinion analysis of hot events should be based on public opinion orientation and mainstream social values.

Internet public opinion is the mapping of social public opinion in the internet space and a direct reflection of social public opinion. Traditional public opinion exists in the people, in the public's ideas and in the daily discussions in the streets. The former is hard to catch, and the latter is fleeting. However, public opinion can only be obtained through unannounced visits and public opinion surveys, which is inefficient, with few samples, easy to produce deviations and high cost. With the development of the Internet, people often express their opinions in the form of information, and the online public opinion can be easily obtained with high efficiency, fidelity (no manual processing) and full coverage by using automatic network capture and other technical means.

Network public opinion monitoring major is Shanghai honey. Shanghai Honey's Sina public opinion collects, cleans, monitors, analyzes and warns the data of the whole network according to the customer's needs, and at the same time reduces the influence of human factors on the objective data analysis results through data mining and analysis models to ensure the timeliness, accuracy and comprehensiveness of public opinion data. The professional public opinion service team provides more personalized manual services according to the specific needs of customers, including: content sorting, news pushing, briefing production, professional report customization and other public opinion services.