How to do hotel network marketing?

Looking at the current domestic systematic hotel network marketing model, it can be generally divided into two types: direct sales based on independent hotel portals and distribution based on existing network channels. Specifically, there are the following four forms:

The first form is that the hotel has established its own portal (website), which attracts new customers through the construction and promotion of the website and promotes the direct online booking of old customers.

The second form is to use network and system platforms, including D-Hotelier in Derby (based on OTA platform), HUBS in Jinjiang Del (with CRS system), HIMS in Compass (with PMS system), Tinsia platform connecting the whole world (based on IATA mode) and so on.

The third way is to establish a hotel network alliance, and allocate the resources of the alliance hotels through a unified online marketing center, but it can be regional, the same scale, or a comprehensive alliance without classification, such as China Online (Changlian) peer platform.

The fourth kind can be called affiliate marketing. Some mature tourist destinations integrate various localized star-rated hotels and hotel resources on the platform of destination marketing system. Meet the needs of star customers, especially regular members, through the cross-regional network marketing alliance of the same star hotel; Integrate different hotel resources with classic tourist routes as the core and build an online marketing alliance platform; Based on some other related attributes, the hotel network alliance and its online marketing center are established. Third-party services provided by booking platforms such as Ctrip, E Long, Mango and Easy Netcom also belong to this category.